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1.0 Executive Summary
The purpose of this business plan is to raise $50,000 for the development of a painting contractor while showcasing the expected financials and operations over the next three years. Painting Contactor, Inc. (“the Company”) is a New York based corporation that will provide interior and exterior paint contracting to customers in its targeted market. The Company was founded by John Doe.
1.1 Operations
Painting Contractor, Inc. will provide interior painting services for individual customers and on a subcontracted basis. The Company will also be able to work on the finishing of cabinets as well. Mr. Doe has developed a very straightforward yet comprehensive method of providing customers with high quality paint jobs that are on par with the current market price for similar work.
The third section of the business plan will further describe the services offered by the Company.
1.2 The Financing
Mr. Doe is seeking to raise $50,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Mr. Doe’s mission is to provide his customers with interior painting services that last for many years.
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the paint contracting industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target homeowners and building owners within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Painting Contractor, Inc. The Company is registered as a for profit corporation in the State of New York.
2.2 Required Funds
At this time, the Company requires $50,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
Mr. John Doe owns 100% of the business.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Company. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Operations
Below is a description of the painting services offered by the Company.
3.1 Painting Services
As stated earlier, the Company is in the business of providing interior paint contracting to homeowners, building owners, property management firms, and commercial enterprises. The Company generates substantial gross margins from the sale of these services. Mr. Doe has developed an extensive marketing plan to reach the general public as well as referral partners such as interior designers/contractors that will continually source Painting Contractor, Inc. for their clients needs.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the paint contracting industry, the customer profile, and the competition that the business will face as it progresses through its business operations. The current interest rate environment has substantially reduced the demand for new housing throughout the United States. Credit turmoil has not only caused the availability of mortgages to decrease, but it has also driven down the demand for new/existing home sales. As such, the demand for painting services will concurrently decease as fewer housing starts in turn means less jobs for paint contracting companies. However, the market is expected to bottom out over the next six months. Additionally, the Company will continue to derive income from people that own a home and are seeking to complete improvements over the next twelve months.
4.2 Industry Analysis
According the U.S. Economic Census, paint contractors (interior and exterior) generated gross revenues of $23 billion dollars. The industry employs more than 200,000 people and outputs gross annual payrolls of $6 billion dollars. The market growth in this industry has been resilient, with its five year growth rate nearing 15%. This very high growth rate has been attributed to the strong demand for housing. This growth is expected to taper off as the demand for new housing construction continues to wane. The increase in the prevailing prime interest rate has caused a significant drop off in the number of new housing starts. One of the primary keys to surviving in the painting contracting industry is to develop relationships with property managers and building owners so that the business can generate a recurring stream of revenue from the continued need for interior painting.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Company intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of Painting Contractor, Inc.
5.1 Marketing Objectives
- Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
- Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
- Establish relationships with other contractors within the targeted market.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Company to easily target homeowners and building owners within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Company will also use an internet based strategy. This is very important as many people seeking local services, such as paint contractors, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the paint contracting that the Company is selling.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
7.0 Financial Plan
7.1 Underlying Assumptions
- Painting Contractor, Inc. will have an annual revenue growth rate of 16% per year.
- The Owner will acquire $50,000 of debt funds to develop the business.
- The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. However, paint contracting services are demanded by businesses and individuals due to the simple fact very few people can complete a professional level paint job on their own. As such, only a severe economic downturn would result in a decline in revenues.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statement
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 Breakeven Analysis
7.9 Business Ratios
