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1.0 Executive Summary
The purpose of this free business plan is to raise $1,000,000 for the development of an assisted living facility while showcasing the expected financials and operations over the next three years. The Assisted Living Facility, Inc. (“the Company”) is a New York based corporation that will provide assisted living services through its home-like facility to customers in its targeted market. The Company was founded by John Doe.
1.1 Operations
As state above, the Assisted Living Facility is in the business of providing compassionate assisted living services that will allow developmentally disabled people to live happy and productive lives while having direct access to assistance. The Company will also retain a number of healthcare professionals in the event that more significant treatment is needed or in the event of an emergency. In addition to the assisted living services, the Company will have its aides take their patients out so that they are not constantly confined to the facility. This is especially true for people that are still mobile and active but no longer have the ability to operate a car. The third section of the business plan will further describe the services offered by the Assisted Living Facility.
1.2 The Financing
Mr. Doe is seeking to raise $1,000,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 30 year loan with a 7% fixed interest rate.
1.3 Mission Statement
It is the goal of the Company to provide a caring environment for those that need assisted living and round the clock medical and living support. The Company is committed to providing a safe and secure home environment for patients. Management will also ensure that the facility complies with all local, state, and federal regulations concerning assisted living services.
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the healthcare industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target families with individuals that require continued care and oversight within a compassionate assisted living facility.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Assisted Living Facility, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Assisted Living Facility requires $1,000,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time
2.4 Management Equity
John Doe owns 100% of the Assisted Living Facility, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Assisted Living Facility. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings plus the value of the appreciated real estate owned by the Assisted Living Facility.
3.0 Operations
Below is a description of the services offered by the Assisted Living Facility.
3.1 Assisted Living Facility Services
The Assisted Living Facility’s business seeks to provide people with an alternative to the uncompassionate facilities of normal mental health institutions. Management will only hire nurses and assisted living aides that truly seek to improve the quality of life for the Company’s clients. The staff will engage clients with many projects, activities, and trips that are not offered by institutional facilities.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the assisted living facility industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic climate is moderate. The economy is undergoing a transition period due to changes in global trade policy. At this time, interest rates have remained steady due to appropriate and measured policies by central banks. While there has been volatility, this is expected to subside as the economy adapts to these changes.
However, any issues with the economy will not impact the Assisted Living Facility’s ability to generate revenue. The demand among senior citizens to have access to comprehensive care remains strong in any economic climate. The Company will have highly controllable operating costs, which will contribute to the economic stability of the business.
4.2 Industry Analysis
The industry research for the Assisted Living Facility Business Plan is available if you purchase the business plan tool kit.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the free business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Assisted Living Facility intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
- Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
- Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements and word of mouth advertising.
- Establish relationships with doctors and mental health professionals that will refer business to the Assisted Living Facility.
5.2 Marketing Strategies
The Company intends to use a referral network from doctors, surgeons, hospitals, and post operative clinics in target area in order to generate a patient list. As such, it is imperative that the Company develop these relationships these medical professionals at the onset of operation. Many insurance carriers and Medicare/Medicaid require that a physician authorize the use of assisted living facility services. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
7.0 Financial Plan
7.1 Underlying Assumptions
- The Assisted Living Facility will have an annual revenue growth rate of 7% per year.
- The Owner will acquire $1,000,000 of debt funds to develop the business.
- The loan will have a 30 year term with a 7% interest rate.
7.2 Sensitivity Analysis
Developmentally disabled and elderly people require assisted living services regardless of the overall economic climate. As such, the Company does not expect that economic recessions or downturns will affect the overall profitability of the Company. Additionally, much of the revenues generated from the Company will be paid for by public health systems. As this is a health and medical services related business, the Company is insulated from any changes in the economy.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statement
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 Breakeven Analysis
7.9 Business Ratios
Assisted Living Facility SWOT Analysis
Strengths
Assisted living facilities’ primary strength of being able to generate revenue in any economic climate. This is due to the fact that these businesses provide an incredibly valuable service to individuals that struggle to live on their own or who require round-the-clock care. These businesses are able to generate revenue among numerous different income sources including from long term care insurance as well as from private payments. The income from rendering assisted living care services is highly recurring in nature.
Most importantly, these businesses are seamlessly able to access capital on an as needed basis in order to develop their operations. Although the startup cost for an assisted living facility is relatively high, financial institutions are more than happy to provide substantial capital support given the economic stability of these businesses. Additionally, these companies typically use the bulk of the capital for real estate acquisitions as well as furniture, fixtures, and equipment.
Weaknesses
Assisted living facilities do have very high operating costs. These businesses are required to maintain large scale facilities which often incur substantially utility expenses as well as property taxes. Furthermore, these businesses are required to have a number of staff members on hand to address the needs of individuals that have specialized care issues. Payroll is typically one of the largest expenses for an assisted living facility.
Given the economically stable nature of these businesses, there is typically a substantial amount of competition in any market area among competing assisted living facilities. However, the demand for these services is typically higher than the available supply of available rooms. This is one of the primary reasons why assisted living care has become so expensive over the past 20 years.
Opportunities
Once the initial facility is fully operational and at 100% capacity, entrepreneurs that are engaged in the ownership and operation of an assisted living facility can easily scale into additional locations. This can occur via the development of freestanding facilities or the acquisition of existing assisted living care facilities that can be acquired relatively easily. Additionally, these businesses can integrate additional services on site by retaining properly qualified medical personnel. In certain instances, assisted living facilities are able to bill Medicare and Medicaid for specific services that are rendered.
Threats
The primary threat facing assisted living facilities is changes to the reimbursement schedules that these companies receive from publicly funded healthcare systems as well as private insurance companies as it relates to rendering specialized medical services on site. Although these businesses are typically immune from negative changes in the economy, highly severe recessions can impact a family’s ability to afford these services for a loved family member. However, this risk is tempered as many older people now carry long term care insurance.
Inflation is a modest risk faced by these businesses given that it can cause their underlying operational expenditures to increase, especially as it relates to the ongoing acquisition of supplies and food that is provided to residents of the assisted living care facility. At this time, the inflationary indexes are within normal bounds.