1.0 Executive Summary
Matt’s Sports Bar LLC (“the Company”) will be in Austin, Texas, based enterprise that will provide a wide range of entertainment as well as exceptional American fare and alcoholic beverages. The business was founded by Matthew Deutsch. Full scale revenue generating operations are expected to commence in the third quarter of this year once the necessary capital has been raised. The Company is currently seeking a private investment of $300,000.
Operations
The location will be a large-scale facility that features 3,000 square feet of indoor space as well as 2,000 square feet of outdoor space. In regards to entertainment, the business will have a number of large-scale presentation screens as well as televisions that showcase domestic and international sporting events. Patrons will be able to view a number of different sports regardless of where they sit within the facility.
The Company is currently in the process of sourcing an executive chef that will create a curated menu of American classics including steaks, burgers, chicken, dishes, and seafood dishes. The business will focus on providing a higher-end experience than what is normally associated with other types of sports bars. In regards to alcoholic beverages, the Company will provide beer, wine, as well as cocktails. The business will have a number of sports theme cocktails that will complement the unique ambience and experience that management is seeking to create.
To drive ongoing patronage, the location will have a number of ongoing events that are specific for a number of different sports. This will include theme nights that will occur throughout the entire week..
Market Overview
The Financing
The $300,000 needed to launch the operation of Matt’s Sports Bar will be principally used for the build out of the location, furniture, fixtures, and equipment, as well as for working capital purposes. There will also be an allocation specific for pre-launch marketing as well as an expansive marketing campaign that will occur shortly after launch.
If needed, Matt’s Sports bar could easily secure additional to develop additional locations within Austin or economically viable markets in Texas. This type of event is not expected to occur within the first five years of operation.
The Future
The business will continually expand the scope of operations over the next five years with a focus on expanded marketing efforts. Management is committed to making Matt Sport’s Bar one of the preeminent locations within Austin for sports entertainment and outstanding American fare. After the fifth year of operations, there is the potential to develop additional locations using the accrued profits of the business or by securing additional financing.
Revenue Forecasts
2.0 The Financing
2.1 Funds Required
An investment of $300,000 is required to launch Matt’s Sports Bar’s operations:
2.2 Management and Investor Equity
This is to be determined.
2.3 Exit Strategies
If it is financially prudent to do so, Matt Sport’s Bar will hire a qualified business broker that has a specialty in bars and nighttime entertainment venues. This business broker will then market the business for sale to a third-party. However, there are no long-term plans to divert this business. Based on the expected profitability of the Company, and applying a reasonable price or earnings ratio, the Company could have a value of $900,000 by the fifth year of operation.
3.0 Operations
As noted in the executive summary, Matt’s Sports Bar will be a unique venue that provides a wide range of entertainment as well as premium American cuisine. As relates to the menu, the Company’s chef will create a standard menu as well as a number of seasonal specialties. Weekly specials will also be included in the menu in order to foster repeat patronage. Beyond providing exceptional American cuisine, the executive chef is expected to create a number of unique fusions as this type of cuisine is popular within the greater Austin metropolitan area.
The business will maintain a liquor license that allows for the sale of all types of alcoholic beverages, spanning, beer, wine, as well as cocktails. The business will have a number of sports themed cocktails, which will contribute to the unique nature of its operations. At all times, the Company will comply with all Austin municipal regulations as well as Texas state law regarding the sale and service of alcohol. All patrons will be required to show a valid identification, regardless of their perceived age.
Event hosting will be a major component of the Company’s operations. This is important for a few reasons. First, it will draw substantial patronage to the location which will provide immense profits for the business. Second, it will further drive increase visibility, especially among people that will bring their friends to the bar. The Company’s event hosting schedule will be posted to the website as well as all social media pages at the start of each week.
4.0 Overview of the Organization
4.1 Registered Name
Matt’s Sports Bar LLC. The business is registered as a limited liability company in the State of Texas.
4.2 Commencement of Operations
Revenue generating operations will commence in the third quarter of this year.
4.3 Mission Statement
To become a widely enjoyed sports bar in the Austin market.
4.4 Vision Statement
By the fifth year of operations, Management expects that Matt’s Sports Bar will be a recognized social institution.
4.5 Organizational Objectives
• Properly conduct the buildout of the sports bar location once the capital is secured.
• Remain within the letter of the law as it relates to the sale of food and beverages.
• Provide gainful employment opportunities for the Company’s staff.
• Establish relationships with sports leagues throughout the greater Austin market area.
• Operate as a community minded enterprise.
• Properly establish the Company’s online presence during the development phase.
• Work with numerous suppliers so that cost effective pricing can be acquired for input inventories.
• Implement fiscally sound operating protocols.
• Acquire proper licensure so that the business can stream numerous sporting events.
• Potentially develop additional locations in Texas (after the fifth year of operation).
5.0 Market and Industry Analysis
5.1 External Environmental Analysis
This section of the business plan will document the current economic climate, the competition that the business will face, and the customer profile.
At this time, the economic climate with the United States is moderate. The issues relate to the pandemic have now fully subsided, although the country is still in a period of significant inflation. The US Federal Reserve is taking the appropriate measures and implementing fiscal policy that seeks to stymie the issues related to inflation while also fostering ongoing economic growth.
Given the wealth and population density of the greater Austin metropolitan area, the issues with inflation will only have a moderate impact on the Company’s ability to generate revenue. The business will increase the cost of its fair as well as its alcoholic beverages in lock step with a provision inflation rate.
5.2 Industry Analysis
As of this year, there are 66,000 businesses that operate it as a bar or a nighttime entertainment venue. These locations are highly popular for people under the age of 45. Generally, these businesses are able to remain profitable and cash flow positive, even during challenging economic climates given that they offer a low-cost form of entertainment. These locations are offered a meeting place among friends, especially sports bar themed venues. The industry currently generates $39 billion per annum.
Did the growth of this industry will remain similar to that of the economy as a whole. This is a mature industry, and the expected ongoing growth will be similar to inflation plus the growth of the population. they are currently no pieces of regulation or legislation that would impact the operations of math sports bar
5.3 Customer Profile
The following demographic profile will be used during the course of marketing operations:
• Household income of $75,000+
• Will spend $25 per visit (per person)
• Lives within 5 miles of the Matt’s Sports Bar location
As of this year, the estimated population of Austin is 2.4 million people. The median household income is $90,000. The substantial wealth and population density of this market will allow the business to expand over the next five years.
5.4 Competitive Analysis
This document is a sports bar business plan sample. In the event that this was done for a client, a full analysis of all competitors within a target market radius would be analyzed. This would include an overview of their reviews, length of time in business, and ways in which the Company would be able to maintain a differentiating factor.
6.0 Key Strategic Issues
6.1 Sustainable Operations
Matt’s Sport Bar will have sustainable operations as a result of the following:
• Strong demand for sports bars in the Austin market area.
• A highly experienced Founder (Matthew Deutsch) who will be able to effectively bring the Company to profitability.
• Substantial contribution margins from bar sales.
• Highly predictable income across all revenue centers.
• The operations of Matt’s Sports Bar are highly scalable, and the Company can establish additional locations.
6.2 Basis of Growth
The Company will expand via the following methods:
• Expansion of take-away and delivery options through multiple platforms.
• Potential development of additional locations.
• Expansion of event hosting operations.
• Continued increases in the Company’s marketing operations.
• Expansion of menu items.
7.0 Marketing Plan
7.1 Marketing Objectives
• Implement a wide-ranging pre-launch marketing campaign within the Austin market.
• Establish an immense online presence (proprietary website and social media).
• Establish relationships with adult sports leagues that will frequent Matt’s Sports Bar.
7.2 Revenue Forecasts
7.3 Revenue Assumptions
Year 1
• First year revenue will reach $897,000.
• Gross profits will reach $654,000.
Year 2
• Through greater marketing efforts, revenue will reach $987,000.
• Gross profits will reach $719,000.
• Total income will increase by 10%.
Years 3-5
• By the fifth year of operation, total revenue will reach $1.3 million.
• Gross profits will reach $957,000.
7.4 Marketing Strategies
Matt Sports Bar will use a number of different marketing strategies to create brand-name awareness during the development as well as throughout the life of the business. Most importantly, the business is in the process of sourcing a highly traffic location that will be seen by thousands of people on a daily basis. The sports bar will feature an extensive amount of exterior signage so that people are aware of the nature of the business. Most importantly, the exterior signage, as well as the building itself, will speak to the higher end nature of the sports bar.
The Company’s online presence will be developed once the capital has been secured and the lease has been signed. This will allow the company to generate a substantial headstart on its search engine optimization campaigns, which will be conducted in tandem with a regional firm. This will ensure that when sports bar venues are searched for within the greater Austin market – Matt’s Sports Bar will appear frequently within the search results. The company will also list its operations among all major search engines so that it can be found when relevant queries are conducted.
To complement the Company’s website, the business will maintain an extensive presence among all social media pages. As noted earlier, the company schedule of ongoing events that feature live sports streaming will be posted on a weekly basis. Images and videos of the sports bar will also be frequently uploaded in order to increase engagement with current customers and potential customers. Moving forward, the business will use geotargeted advertisements among all major social media platforms for people that are in the Austin metropolitan area.
As a community minded business, the business will also provide ongoing support for regional charities, adult sports leagues, and other civic organizations in order to further boost branding invisibility. The company will take advantage of co-branding opportunities with these organizations.
8.0 Organizational Plan
8.1 Organizational Hierarchy
8.2 Personnel Costs
9.0 Financial Plan
9.1 Underlying Assumptions
• The business will have a compounded annual growth rate of 10%.
• Matt’s Sports Bar will have a capitalization of $300,000.
• The business will not acquire any additional capital during the first five years of operation.
9.2 Financial Highlights
• Moderate operating costs as a function of revenue.
• The business will generate contribution margins of 75% on bar sales and 70% on food sales.
• Substantial revenues can be produced from event hosting.
• Financial risks are reduced through take-away and delivery operations.
9.3 Sensitivity Analysis
The Company’s revenue is only modestly sensitive to negative changes in the economy. Austin is the capital of Texas and it is a bastion of economic activity within the state. This substantial population density coupled with the significant income of this market will contribute to the economic stability of Matt’s Sports Bar in the coming years. Additionally, the business will generate substantial contributions from the sale of American fair as well as alcoholic beverages.
9.4 Source of Funds
9.5 Financial Proformas
A) Profit and Loss Statement
B) Common Size Income Statement
C) Cash Flow Analysis
D) Balance Sheet
9.6 Break Even Analysis
9.7 Business Ratios
Appendix A – SWOT Analysis
Strengths
• Significant income generated across all revenue centers.
• The business will be able to produce substantial profits from event hosting.
• Limited competition among sports bars that operate with the same scale and scope of Matt’s Sports Bar.
• An experienced Founder (Matthew Deutsch) who will be able to effectively launch and expand the operations of the business.
• The operations of the business can be scaled to encompass numerous locations in Austin.
Weaknesses
• Complex operations given the size of the location.
• Ongoing competition from other nighttime venues in Austin.
Opportunities
• Ongoing expansion of event hosting operations.
• Potential development of additional locations.
• Expansion of the menu, which will foster repeat patronage.
• Implementation of a membership program that will provide discounted access on food and drinks.
Threats
• Inflation could cause operating costs to increase.
• Changes in global trade policy can impact the underlying cost of input inventories.
Appendix B – Risk Analysis
Development Risk – Low
The Company is in the process of sourcing its location within the greater Austin metropolitan area. The primary development risk phased by the business is management ability to work with private investors to secure the necessary capital to launch operations.
Financing Risk – Low/Moderate
The risk related to this private investment or offset by the substantial contribution margins that the Company will generate from the sale of American fare as well as a wide range of alcoholic beverages. The Company is seeking to be a moderate sized facility that will generate substantial revenues on a per square foot basis. A significant portion of the $300,000 this document will be used for furniture, fixtures, and equipment.
Marketing Risk – Low
Over the next five years, the business will use an expand upon the marketing strategies discussed earlier in this document. The Company’s use of a wide-ranging pre-launch marketing campaign will substantially reduce these risk risks.
Management Risk – Low
Matthew Deutsch is a highly experienced entrepreneur that has developed several successful sports bars within Texas as well as Florida. He will be able to bring the operations of Matt’s Sports Bar to significant profitability in the coming years while ensuring that it is a cultural institution within Austin.
Valuation Risk – Low
The valuation risk is offset by:
• Immense gross profits from the sale of food and beverages.
• Moderately low facility costs with a lease that will be secured over a ten-year period.
• The Austin market area has substantial economic staying power.
Exit Risk – Low
As noted earlier, there are no long-term plans to sell this business to a third-party. The Company will generate a highly predictable stream of profits in the coming years. If it is prudent to do so, or if management intends to retire, a business broker will be hired to manage a sale.
The Sports Bar Business Planning Process
Since the invention of sports, there have been sports bars. These businesses are able to thrive given if they provide a low-cost form of socialization and entertainment. Additionally, these companies are able to produce significant contribution margins from bar sales as well as food sales. One of the common trends within this industry is to operate a sports bar so that serves as a wide-ranging entertainment facility that not only showcases sporting events that provides cuisine and beverage options, but also allow patrons to enjoy arcade games, entertainment installations, as well as other related amenities. As it relates to their ability to remain stable in challenging economic climates, their low-cost nature typically allows these businesses to remain profitable at all times. The primary issue that most sports bars face as they progressed through their operations are competitive in nature.
When we develop a sports bar business plan, we focus very heavily on market research. We initially do an examination of the demographics of the target market area, which includes an analysis of the population size, median household income, population density, median home value, as well as the number of tourists in the area. Geographically speaking, we take a look at hospitality enterprises are close to location in order to further understand the amount of traffic that the sports bar can receive at any given time. Beyond the analysis of the demographics, we also analyze a number of economic metrics in order to ensure that the target market area will be able to sustain a sports bar, even during an economic recession. This includes an analysis of how changes an inflation can impact unemployment, how fluctuations in GDP can impact the regional economy, consumer spending trends, as well as macro-economic trends. Once we have this information, we then create a model that determines the overall outlook of the regional area using these inputs.
Now that the market and economic analysis is completed, we know transitioned into the development of the sports bar financial model. For all business plans that we develop, we take a five-year approach to this process. The finalized model includes a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, DSCR analysis, as well as other relevant business metrics that are applicable to sports bar industry. One of the things that we focus on very heavily when developing the financial plan is to ensure that economic viability is clearly showcased, which is done through a comprehensive sensitivity analysis.
Third, we develop the sports bar operations plan. Here, we provide an overview of the types of equipment and number of televisions that will be in the facility, the number of bartenders that need to be hired, front of house staff and kitchen staff matters, staff hiring procedures, hours of operation, and security related matter matters. This section of the sport bar business plan typically spans two pages to three pages.
Fourth, we developed the sports bar marketing plan. Of all the chapters, this is one of the more important aspects of the document given that it showcases the way in which the sports bar will be able to drive a significant amount of patronage. Most importantly, we discuss the use of a pre-launch marketing campaign so that the target market area and its residents are aware of the location development which typically takes anywhere from three months to six months. During this time, we discuss the use of multiple online strategies including ongoing posting on social media platforms to showcase the build out of the sports bar. This will create significant interest in the business, even prior to its grand opening. Beyond addressing pre-launch matters, we also focus on grand opening marketing as well as strategies that will carry out for the life of the business. This includes the use of ongoing promotions through social media, implementation of search engine optimization campaigns, event hosting, as well as traditional print advertisements.
Now that the core of the sports bar business plan is completed, we then focus our efforts towards the secondary chapters. This includes a risk analysis, SWOT analysis, key strategic issues, as well as an overview of the organization. As it relates to strengths, sports bars typically have controllable operating costs as a function of revenue. As released the weaknesses, this is a highly competitive industry and a sports bar must find unique ways to differentiate themselves from competitors in the market. For opportunities, the most common way that most sports are expand their operations is through the development of additional locations. For threats, outside of competition, inflation can cause the cost of revenue to increase.
At this point, we will have completed eight chapters and five appendices at the business plan. The final thing to do is finalize the sports bar executive summary. Here, we provide a full overview of how the business will operate, its target market, information about the founder, capital requirements, as well as other important aspects of the business so that it can be understood very quickly.