It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $10,000,000 for the development of a regional airline while showcasing the expected financials and operations over the next three years. Airline, Inc. (“the Company”) is a New York based corporation that will provide regional flights for individuals and corporate customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary service offered by Airline. is to provide flights on behalf of the Company’s individual and corporate clients. Management has already begun to source a number of jet leasing companies that maintain extensive fleets of moderate sized jet aircraft. The business will generate income from providing these flights on a regional basis. Typically, each flight will travel no more than 1,000 miles. The business intends to only operate within the continental United States. The third section of the business plan will further describe the services offered by the Airline.

1.2 The Financing

Mr. Doe is seeking to raise $10,000,000 from an investor. The terms of this investment are to be determined during negotiation. However, Management anticipates that the business’ investor will receive a seat on the board of directors as well as a regular stream of dividends in addition to equity participation. The financing will be used for the following: • Development of the Company’s airport and office location. • Financing for the first six months of operation. • Capital to lease at least four jets.

1.3 Mission Statement

It is the goal of the Company to create a business that provides customers with a seamless way of obtaining flights to and from any destination within the New York metropolitan area.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the aviation industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target regionally traveling individuals and corporate clients within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Airline, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Airline, Inc. requires $10,000,000 of investment funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

This will be discussed during negotiation.

2.4 Management Equity

This will be discussed during negotiation.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Airline, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Company.

3.1 Flight Services

As stated in the executive summary, the business will provide regional flights based out of the New York metropolitan area. Typically, each flight will carry 50 to 100 passengers and will travel between 500 to 1,000 miles to specific destinations. At this time, Mr. Doe is working with a number of other airlines to rent space within their airport terminals so that flights can quickly board and land. Management has already begun to source the aircraft that it will use as it progresses through its business operations. Through Mr. Doe’s years of aviation experience, he has developed a significant number of contacts within the airplane sales industry. Additionally, safety and legal compliance and the Company’s number one priority, and as such, Airline, Inc. will ensure that each flight provided by the business is done through a FAA certified program with up to date aircraft. Mr. Doe has a complete understanding of the complex licensure and operational procedures that need to be completed before each flight.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the airline industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is sluggish. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the United States, there are approximately 4,000 businesses that operate in an airline or single plane air travel capacity. Each year, these businesses generate more than $49 billion of revenues per year while providing jobs to more than 1,000,000 people. Annual payrolls in each of the last five years has exceeded $10 billion. The growth of the industry has increased significantly over the last five years as the price of fuel has increased significantly. The industry has experiences approximately 2% growth each year as a result of new market supplies.

4.3 Customer Profile

Management expects that it will have two primary customer bases: individuals and large corporate organizations. Among individuals, Management expects that these clients will be searching for a business that can provide them with reasonably priced flights to and from any destination leaving from New York. Among these clients, Management has outlined the following demographics: • Has an annual income exceeding $50,000 • Will spend approximately $300 to $500 • Lives within the New York metropolitan area. Among the Company’s corporate clients, Management has outlined the following demographics: • Has gross revenues in excess of $20 million dollars • Is seeking a completely private flight for executives • Will spend approximately $10,000 to $150,000 for arranged flights Management intends to use these demographics to develop Airline, Inc.’s marketing and public relations campaigns.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Airline, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market.

5.1 Marketing Objectives

• • Establish relationships with corporate services within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

As Airline, Inc. is targeting a highly broad demographic of businesses and people, Management feels that the best way to develop its marketing campaign is via a public relations and marketing firm. Management intends to use this firm to handle all traditional print and media advertising on the behalf of the Company. The advertisements placed by the Company need to be in very specific industry journals, magazines, and newspapers that are regularly read by the Company’s demographic. Airline, Inc. also intends to use an online based marketing campaign to develop its sales. Primarily, the Company will use search engine optimization techniques that will increase the Company’s visibility when selected key words are used among major search engines. For instance, when a person does a Google search for flights, the Company will appear on the first page of the search. This strategy is technically complicated, and the Company will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Airline, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $10,000,000 of equity capital.

• • Management will settle most short term payables on a monthly basis.

7.2 Sensitivity Analysis

The Company’s revenues are sensitive to a number of external environmental factors that are beyond its control. During times of economic recession or pullback the Company may have trouble generating top line income as businesses and individual clients may scale back their travel spending.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis