It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a batting cage facility with onsite concessions while showcasing the expected financials and operations over the next three years. Batting Cages, Inc. (“the Company”) is a New York based corporation that will provide batting cage usage and concession sales to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will be the continued usage of the Company’s batting cages. Each of these cages will feature state of the art equipment. The Company will generate revenue from individual and team usage of the Company’s equipment. Additionally, the business will offer a limited food and beverage service which will include candy, hotdogs, small sandwiches, coffee, and fountain drinks. This aspect of the business is very important because it will provide an additional stream of revenue for the business. Finally, the business will generate revenue streams from hosting birthday parties and other events within the Batting Cages facility. The third section of the business plan will further describe the services offered by Batting Cages, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Management’s mission is to provide child and family friendly entertainment by maintaining a batting cage facility that will draw individual and little league teams from the Company’s targeted market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and little league teams within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Batting Cages, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Batting Cages, Inc. requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Batting Cages, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Batting Cages. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Batting Cages.

3.1 Batting Cage Usage

The primary revenue center for Batting Cages, Inc. is the management and sale of batting cage usage. From each customer, the business will generate $.50 of revenue from each round of usage. The Company will also host team events, where an entire little league team can use the facility for $30 per hour. The batting cages will feature state of the art equipment, and users can adjust the speed and type of pitch thrown from each machine.

3.2 Sales of Concessions and Hosting of Parties

The business will also maintain an area of the batting cage facility that will provide limited food and beverage service. This revenue center is extremely important for the business because it will provide an additional stream of income for the business. This part of the business will serve hotdogs, small sandwiches, coffee/tea, and fountain drinks. Another center for the business will be the hosting of birthday parties and other events (primarily for children ages 4 to 12) at the Batting Cages facility. These parties are anticipated to generate approximately $150 to $200 from each event (with approximately 8 to 10 children). From an advertising standpoint, this is an important aspect for the business as other children in attendance for a party may want to have their birthday party held at the Batting Cages. These parties will also increase the visibility of the business among the Company’s targeted demographic.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the batting cage (retail entertainment) industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The entertainment (retail) industry generates approximately $1.5 billion dollars a year among 2,700 companies that operate retail batting cages and arcade establishments. These revenue numbers do not include amusement parks, casinos, or resorts that provide batting cages and arcade machines as a value added benefit to patrons. The industry employs more than 30,000 people and provides aggregate annual payrolls of $350 million dollars. As stated earlier, this industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation. The key to thriving within this industry is to provide patrons with a unique entertainment experience. Batting Cages, Inc., by combining the batting cage with food concessions, will allow the business to draw a greater age demographic among young customers than is usually expected within the retail entertainment industry.

4.3 Customer Profile

Batting Cages, Inc.’s average client will be a middle to upper middle class man or woman with children living in the Company’s target market. Common traits among clients will include: • Male or Female • Annual family income of $25,000+ • Is seeking a facility that provides entertainment for both parent and child • Will draw customers between age 4 and 60

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Batting Cages, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with little league teams and coaches within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Management intends on using a number of advertising and marketing channels to promote traffic to Batting Cages, Inc. The Company primarily intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted young child and adolescent demographic. To that end, Management will place a number of advertisements in locally newspapers and advertisements from the onset of operations which may include discount coupons or coupons for a free usage of the Company’s batting cages. This will create an immediate draw to the Batting Cages’ facility. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to Batting Cages, Inc. birthday parties, these youngsters may have their parents host their next birthday party at the facility. The Company anticipates that this type of advertising will take three to six months to become effective.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Batting Cages, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

Batting Cages, Inc.’s revenues are somewhat vulnerable to changes in the general economy. The Company is providing entertainment, which is not a necessity. However, the pricing point for the batting cages, food concession, and event hosting services is extremely low, and the general economy would need a serious recession before a revenue decline. The high margin revenue generated by the business will allow the Company to operate profitably despite negative economic climates.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis