It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a bridal shop while showcasing the expected financials and operations over the next three years. Bridal Gown Shop, Inc. (“the Company”) is a New York based corporation that will provide a number of different mid and high end bridal gowns, and related services to customers in its targeted market. The Company was founded in 2008 by John Doe.

1.1 Products and Services

Bridal Gown Shop, Inc. will primarily generate its revenues from the sale of bridal gowns and accessories. The Company will specialize in the sale of mid and high end gowns and bridesmaid dresses. Mr. Doe is currently sourcing several inventory suppliers that will provide the business with its gowns and dresses. The Company’s secondary revenues will come from tailoring and hemming services that will be provided in conjunction with the sales of bridal gowns and accessories. The third section of the business plan will further describe the products offered by the Bridal Gown Shop.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Bridal Gown Shop’s mission is to become the recognized leader in its targeted market for mid and high end bridal gowns and related products.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Bridal Gown Shop, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Bridal Gown Shop requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Bridal Gown Shop, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Bridal Gown Shop. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products and services offered by the Bridal Gown Shop.

3.1 Sales of Bridal Gowns, Brides Maid Dresses, and Accessories

As stated in the executive summary, the Company will generate revenues from the sale of bridal gowns, bride’s maid dresses, and related accessories (shoes, veils, garters, etc). Mr. Doe has already begun to source several mid and high end manufacturers that will provide the Company with its inventories. Furthermore, Management anticipates that the sale of each bridal gown will generate $500 to $3,000 of revenue for the business with brides maids dresses ranging from $200 to $1,000.

3.2 Hemming and Tailoring Services

The Company’s secondary revenues will come from tailoring and hemming services related to the sale of bridal gowns and bride’s maid dresses. This is an extremely important revenue stream for the business as it will generate substantial gross margins for the business.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the bridal gown industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States there are more than 11,000 establishments that sell bridal gowns, bride’s maid dresses, and related products. Each year, these businesses aggregately generate more than $8 billion of revenue and provide jobs to more than 95,000 people, Aggregate payrolls in each of the last five years have exceeded $1.4 billion. Retail sales operations are a slightly riskier operation to maintain. This is due to the fact that there are significant costs in maintaining a mid or high end retail location in an urban or upscale suburban market. There failure rate for these businesses is approximately 65% for the first five years of operations. Management is currently building a number of proprietary marketing and pricing models to help ensure the continued success of the Company.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Bridal Gown Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Bridal Gown Shop to easily target engaged women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Bridal Gown Shop will also use an internet based strategy. This is very important as many people seeking local retailers, such as wedding gown clothiers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the Bridal Gown Shop business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the bridal gown and related products/services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Bridal Gown Shop will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis