It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a butcher shop while showcasing the expected financials and operations over the next three years. The Butcher Shop, Inc. (“the Company”) is a New York based corporation that will provide butchers meats, onsite sales of sandwiches, and catering to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As mentioned above, the Company will specialize in the sale of meats that are butchered on site. Mr. Doe also has the licensure, along with his staff, to operate the butcher shop in accordance with local ordinances. Typically, meats will be sold by the pound (or fraction thereof). The business will also feature a small eat-in area for people that want to order sandwiches that will be prepared to order for customers. Finally, the Company will generate a substantial amount of income from producing meat and sandwich trays for catered parties within the target market. The third section of the business plan will further describe the services offered by the Butcher Shop.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Butcher Shop’s mission is to become the recognized leader in its targeted market for providing an outstanding selection of onsite butchered meats along with made to order catering services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the food service industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals (and event planners with catering needs) within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Butcher Shop, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Butcher Shop requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Butcher Shop, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Butcher Shop. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the butchered meat products offered by the Butcher

3.1 Sales of Meats and Sandwiches

The primary revenue stream for the business will come from the sale of sliced meats and sandwiches that will be prepared on site for customers. The business will carry an extensive inventory of fresh ingredients and meats. Currently, Mr. Doe is sourcing a number of local wholesalers and vendors that will provide fresh meats and other food products to the Company on a daily basis. The facility will also feature a small counter style island within the facility so that patrons can purchase small sandwiches to eat within the store.

3.2 Catering Services

One of the most exciting avenues of growth for this business is the potential to develop a catering service that will provide meat cut and sandwich trays for large scale events. As will be discussed later in the business plan, Mr. Doe intends to partner with a number of area event planners and caterers that will call on the Company for their meat and sandwich tray needs.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the butcher shop industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

Within the United States, there are approximately 6,000 companies that operate one or more butcher shop locations. Approximately 20% of these companies specifically sell meats and products that are considered kosher. Each year, these businesses aggregately generate more than $4.4 billion of revenue while providing payrolls in excess of $600 million dollars. The industry employs more than 36,000 people. This is a mature industry, and the average growth rate of aggregate revenues is expected to equal that of the general economy. However, these businesses may see a slight slowdown in growth over the next year as the US economy continues to experience sluggish growth.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Butcher Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Butcher Shop.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Establish relationships with event planners that will source the Butcher Shop for catering services for their managed events

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5.2 Marketing Strategies

Management will use a number of marketing strategies that will allow the business to generate revenue and visibility from the onset of its operations. Primarily, the Company will generate a significant amount of visibility through its retail location within a highly trafficked area of the target market. One of the reasons that Mr. Doe is seeking a high visibility location is so that Butcher Shop, Inc. generates a substantial amount of walk-in traffic. Prior to opening the Butcher Shop, Management intends to send mailing and circulars to local residents so that the business has instant traffic and visibility upon its grand opening. As the business expands, the Company. will aggressively implement a broad based marketing strategy which may include local billboards, radio, and advertisements in area newspapers and publications. The Company will use these marketing strategies at the onset of operations for grand opening announcements. After Mr. Doe develops the visibility of the retail location, he will begin to develop relationships with local catering companies and event planners that will ensure that the Butcher Shop can receive bulk orders for large events. As time progresses, this may become an extremely important revenue stream for the business.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Butcher Shop will have an annual revenue growth rate of 8% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, many of the products through the Butcher Shop are essential items, and the Company will continue to generate strong margins from the sales of these items. As such, Management does not expect that an economic downturn will effect the Butcher Shop’s ability to remain profitable and cash flow positive.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis