It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $200,000 for the development of a cable TV installation services while showcasing the expected financials and operations over the next three years. Cable TV Installer, Inc. (“the Company”) is a New York based corporation that will provide sales and installation of cable TV products and services customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The business will generate revenue among two primary revenue streams: the sales of digital cable TV products and installation services. The Company intends to provide its services to home users as well as small and medium sized businesses throughout the target market. The primary revenue stream for the business will come from the installation of cable TV products and the activation of digital cable services. The business has already begun to partner with major cable providers. The secondary stream of income for the business will come from the sale of digital TV and cable modem products that will be used in conjunction with the Company’s installations. The third section of the business plan will further describe the services offered by Cable TV Installer, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Company’s mission is to provide home and business users with a cost effective services for installing the latest in cable TV and cable modem technology into their homes and offices.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the telecommunications industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, small businesses, and medium sized businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Cable TV Installer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Cable TV Installer requires $200,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Cable TV Installer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Cable TV Installer, Inc. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings.

3.0 Products and Services

Below is a description of the products services offered by Cable TV Installer, Inc

3.2 Cable TV Installation and Service

The primary revenue center for the business will come from the installation of cable TV boxes, cable modems, and wiring services. The business will primarily receive its fees from affiliated cable TV and high speed internet providers that will contract with the Company to complete installations on their behalf. In some instances (such as for wiring services), the Company will receive fees directly from customers.

3.2 Sales of Cable Products

The Company’s secondary revenue stream will come from the sale of cable TV and cable model products. Each product sold by the business is expected to generate $50 to $200 of revenue. The business may also generate recurring streams of income should the customer choose to rent the equipment (as part of their cable package) in lieu of directly purchasing the equipment outright.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the cable TV installation industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 10,000 independently owned businesses that specialize in the installation of cable services including high speed internet and television. Each year, these businesses aggregately generate $4.7 billion of revenues while employing approximately 75,000 people. Annual payrolls in each of the last five years have exceeded $1.5 billion. This is a mature industry, and the expected future growth rate is expected to mirror that of the general economy.

4.3 Customer Profile

The Company will have two primary customer bases: commercial enterprises and homes. The first customer base, commercial enterprises, is of special importance to the business as this segment of the market will generate the most income for the business. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Cable TV Installer, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Cable TV Installer.

5.1 Marketing Objectives

• • Establish connections with small business associations that will refer clients to the Company.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Management intends to use a number of marketing strategies that will promote sales of Cable TV installation and services to commercial and residential customers. This Company will accomplish its marketing through several advertising channels including mailings, print advertisements, and through the Company’s website. Currently, Management is developing an expansive sales literature packet that will showcase the features of using the Company’s Cable Installation services and affiliate cable TV/high speed internet services for commercial enterprises. These sales literature packets will be distributed among members of the Company’s primary commercial enterprise targeted demographic base. Cable TV Installer, Inc. will also maintain traditional advertisements among selected newspapers, local newspapers, Yellow Books, and online directories that bring up results for phone system/service providers within the target market. Finally, the Company will develop an interactive online website that will showcase the operations of the business, its services, pricing information, and how to contact the Company. This website will be registered with a number of online local directories and internet portals.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Cable TV Installer, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $200,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. Cable TV and high-speed internet has become a utility that is comparable to electricity for most residences, and the economy would need a sharp pullback or severe economic depression before customers cancel their subscription accounts. However, once installed, these systems will become integral for both home and business users, and Management expects that even an economic recession would not result in a large revenue decline for the business.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis