It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a car audio store while showcasing the expected financials and operations over the next three years. The Car Audio Store, Inc. (“the Company”) is a New York based corporation that will provide sales of car audio components and installation services in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from the sale of car audio components to the general public. Mr. Doe is currently sourcing a number of manufacturers, distributors, and wholesalers that will provide the business with its inventories of speakers, amplifiers, head units, GPS systems, and other popular car audio and video components. The second revenue center for the business will be the installation/servicing of car audio components. This aspect of the Company’s operations will generate very high margin income streams for the Car Audio Store. The third section of the business plan will further describe the services offered by the Car Audio Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Car Audio Store’s mission is to become the recognized local leader in its targeted market for sales of car audio components and installation services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Car Audio Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Car Audio Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Car Audio Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Car Audio Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the car audio/video products and installation services offered by the Car Audio Store.

3.1 Sales of Car Audio Components

Almost 70% of the Company’s revenues will come from the direct retail sale of car audio and video components to the general public. The Company, in its retail showroom, will feature a number of in demand and popular brand names of amplifiers, speakers, head units, in car DVD players, GPS systems, and other audio/video equipment geared towards vehicles. As stated in the executive summary, Mr. Doe is currently sourcing a number of distributors that will provide the business with brand name car audio/video items from companies such as Alpine, Sony, Rockwood, US Acoustics, Polk Audio, Oz Audio, and other major car audio product manufacturers. The Company expects to earn gross margins of 50% on each dollar of revenue generated through product sales.

3.2 Installation Services

The second revenue center for the business will come from the sale of installation services for both products sold through the Car Audio Store and customers that purchase car audio/video products from third parties. This is an extremely important revenue center for the business as this service income carries very high margins. At the onset of operations, the Company will have two full time installation employees to manage the aspect of the business.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the electronics retailing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The direct retail sale of electronic goods (excluding computers, but including car audio/video products) to the end user is a $500 billion dollar a year industry in the United States. This growth rate for this industry has been tremendous over the last five years. Growth is expected to occur at a rate of 7% to 8% on an annual basis. Retail sales operations are risky operations to maintain. This is due to the fact that there are significant costs in maintaining a high end retail location in an urban or upscale suburban market. The failure rate for these businesses is approximately 65% for the first five years of operations. The Company intends to ameliorate this risk by also maintaining an online ordering website, which will allow the Car Audio Store to generate product sales from outside of its retail location.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Car Audio Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Car Audio Store.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Car Audio Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Car Audio Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as car audio stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Car Audio Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. This website will also feature e-commerce functionality so that customers can place orders for merchandise directly over the internet. This will allow the Car Audio Store to generate substantial additional product sales, which will offset the risks associated with operating a retail location. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the car audio products and installation services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Car Audio Store will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Car audio and video components are not a necessity, and as such, during times of economic recession, sales may slow. However, the Company earns significant gross margins for both product sales and installation services, and sales would need to decrease by more than 35% before the business becomes unprofitable.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis