1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a car wash while showcasing the expected financials and operations over the next three years. The Car Wash, Inc. (“the Company”) is a New York based corporation that will provide car washing and detailing to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

Management is seeking to develop two bay based car washing facilities that will cater to the local car washing and detailing needs of residents in the target market. The business will use trucks and tents to operate its business on a mobile basis. This is extremely important for the business as the Company will be able to increase its visibility and market reach simply by moving the facility to another location. The business has already established the place where its first car washing facility will be located. The third section of the business plan will further describe the services offered by the Car Wash.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Car Wash’s mission is to become the recognized leader in its targeted market for car washing and detailing services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the car washing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Car Wash, Inc. The Company is registered as a corporation in the State of New York

2.2 Required Funds

Mr. Doe is not seeking an investment from a third party at this time.

2.3 Investor Equity

John Doe owns 100% of the Car Wash, Inc.

2.4 Management Equity

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Car Wash. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

2.5 Exit Strategy

Below is a description of the car washing and detailing services offered by the Car Wash.

3.0 Products and Services

3.1 Car Washing

The car washing services will consist of both exterior and interior cleaning services including exterior washing and drying of the vehicle and internal vacuuming, window cleaning, and scent removal. The business will operate through its stand alone facility and several mobile tents that will allow the business to move from location to location throughout the area. The business will use two trucks to carry the equipment, tents, and two personnel to each mobile location.

3.2 Car Detailing

The business will also offer car detailing services which including rim and hubcap cleaning and waxing. These services will bring in significant amounts of additional revenue for the business as management anticipates that approximately 25% of its car washing customers will opt for detailing services as well. The business will also offer internal detailing which includes removal of the floor mats, and a complete cleaning of all upholstery and the dashboard.

The business will also offer car detailing services which including rim and hubcap cleaning and waxing. These services will bring in significant amounts of additional revenue for the business as management anticipates that approximately 25% of its car washing customers will opt for detailing services as well. The business will also offer internal detailing which includes removal of the floor mats, and a complete cleaning of all upholstery and the dashboard.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the car washing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

The full industry research for the Car Wash Business Plan is included in the purchased version of the business plan.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Car Wash intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Car Wash.

5.1 Marketing Objectives

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth

• Establish relationships with local automotive dealerships within the targeted market.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Car Wash to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Car Wash will also use an internet based strategy. This is very important as many people seeking local services, such as car washes, now the Internet to conduct their preliminary searches. Mr. Doe will register the Car Wash with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the car washing and detailing that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Car Wash will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the pricing point for the Company’s car washing and detailing services is low. As such, only a severe economic downturn would result in a decline in revenues.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis