It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this free business plan is to raise $100,000 for the development of a carpet cleaning services while showcasing the expected financials and operations over the next three years. The Carpet Cleaner, Inc. (“the Company”) is a New York based corporation that will provide steam and specialized treatment cleaning of carpets to customers in its targeted market. The Company was founded in 2008 by John Doe.

1.1 Products and Services

The primary service offered by the business will be the steam cleaning of carpets in homes and offices. The business will generate revenues from both the per hour fees charged to clients as well as the sale of chemicals used in conjunction with the carpet cleaning services rendered by the business. In the future, the business may integrate ancillary services such as tile and grout cleaning which would compliment the Company’s primary revenue stream. The third section of the free business plan will further describe the services offered by the Carpet Cleaner.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This free business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Carpet Cleaner’s mission is to become the recognized local leader in its targeted market for carpet cleaning services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the janitorial management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Carpet Cleaner, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Carpet Cleaner requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Carpet Cleaner, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Carpet Cleaner. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the carpet cleaning services offered by the Company.

3.1 Carpet Cleaning Services

The primary revenue source for the business will be the cleaning of carpets in both homes and offices. The business will charge a per hour fee for these services and will provide all necessary equipment, chemicals, and labor necessary to treat dirty carpets. The contribution margins generated from these services are extremely high, and the business will be able to maintain a strong level of economic staying power despite the current economy with its streams of high margin income.

3.2 Sales of Carpet Care Products

The Company will also generate secondary revenues from the sale of carpet care products that customers can use on their own in order to keep their carpets looking clean and new. Management anticipates that this revenue center will generate 10% of the Company’s aggregate top line income with contribution margins of 60%.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the carpet cleaning industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

There are over 55,000 janitorial (includes carpet cleaning) and cleaning services establishments in the United States. These businesses produce over $21 billon dollars a year in gross receipts. Additionally, the business employs over 1 million people, and generates payroll figures of $10 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The industry from 2000 to 2005 experienced growth of more than 51% over the five year period. This industry is one of the fastest growing industries in the United States.

4.3 Customer Profile

The Carpet Cleaning’s average client will be a middle to upper middle class man or woman living in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the free business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Carpet Cleaner intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Carpet Cleaner.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Establish relationships with janitorial and property management firms within the targeted market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Carpet Cleaner to easily individuals and businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Carpet Cleaner will also use an internet based strategy. This is very important as many people seeking local services, such as carpet cleaners, now the Internet to conduct their preliminary searches. Mr. Doe will register the Carpet Cleaner with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Carpet Cleaner’s services, preliminary pricing information, and relevant contact information.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the free business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Carpet Cleaner will have an annual revenue growth rate of 11% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues as people will forgo carpet cleaning services as to a certain extent, they are purchased with discretionary income. However, this is not true among businesses, and during economic downturns, the Carpet Cleaner will be able to remain profitable not only from its high margin revenue streams, but also from its business clientele that need to have clean and presentable offices.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis