It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a catering business while showcasing the expected financials and operations over the next three years. The Catering Business, Inc. (“the Company”) is a New York based corporation that will provide catering services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, the Company will primarily be engaged in preparing food for large events at banquet halls and other venues. The focus of the cuisine is French and American. Mr. Doe will serve as the executive chef for the business. At this time, Mr. Doe is seeking to develop relationships with several event planners, banquet halls, and other venues so that the Catering Business can become the preferred provider of catering services for events. The third section of the business plan will further describe the services offered by the Catering Business.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Catering Business’ mission is to become the recognized leader in its targeted market for onsite food preparation and catering services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the food service industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and event planners within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Catering Business, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Catering Business requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Catering Business, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Catering Business. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the catering services offered by the Catering Business.

3.1 Catering Services

As discussed in the executive summary, the primary focus of the Company’s operations will be onsite food preparation and catering services for large events, corporate parties, weddings, bar/bat mitzvahs, and other life milestone parties. Mr. Doe will serve as the executive chef of the business, and he will provide all recipes for catered products. The focus of catered products will feature a French-American theme. Prior to each event, the Owner will sit with the prospective client to determine their wants and needs for each event. The Company will hold a 25% deposit for food purchases.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the catering industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The full industry research for the Catering Company Business plan is available with the purchase of the full business plan.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Catering Business intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Catering Business.

5.1 Marketing Objectives

• • Establish relationships with event planners within the targeted market.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Catering Business to easily target men and women who are hosting events within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Catering Businesses will also use an internet based strategy. This is very important as many people seeking local services, such as caterers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Catering Business with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the catering and food preparation that the Company is selling. The business will also partner with event planners that will send referrals to the catering business. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Catering Business will have an annual revenue growth rate of 16% per year.

• • The loan will have a 10 year term with a 9% interest rate.

• • The Owner will acquire $100,000 of debt funds to develop the business.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high margins associated with the business’ food preparation and catering services will ensure that the business can remain profitable despite deleterious economic changes.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis