It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a comic book store while showcasing the expected financials and operations over the next three years. Comic Book Store, Inc. (“the Company”) is a New York based corporation that will provide a number of different comic books and related fan products to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Comic Book Store is a business that specializes in the retailing of comic books including new comic books, used comic books, and extremely rate comic books. After the business begins its operations, the Company will launch an online ordering platform to generate sales on a nationwide basis. These additional sales will allow the business to reach profitability very quickly. The third section of the business plan will further describe the products offered by the Comic Book Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s location. • Financing for the first six months of operation. • Capital to purchase the Company’s inventory of comic books. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Comic Book Store’s mission is to become the recognized leader in its targeted market for comic books and fan products.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target people interested in comic books and fan products within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Comic Book Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Comic Book Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Comic Book Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Comic Book Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Comic Book Store.

3.1 Comic Book Products

Management is currently in the process of sourcing a number of companies that produce and market comic books and related fiction to the general public. The Company will acquire wholesale inventories of comic books with the intent to resell it in the Company’s retail location. There is a strong demand among individuals that have a keen interest in comic books products and related graphic novels. Management anticipates that the Company will be able to mark-up our purchased inventory 65% of its actual cost. This is an unusually high margin for a retail business.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the book store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Book retailers (including comic book stores) generate $19 billion dollars of revenue per year. Based on information provided by the US economic census; comic book stores generate approximately 3% of aggregate receipts among book retailers. The industry (as a whole) has grown significantly over the past ten years as major retailers like Borders and Barnes and Noble have integrated cafes and other amenities into their locations, which position the stores more as a community forum. The industry employs more than 150,000 people, and payrolls in each of the last five years have exceeded $2 billion dollars. One of the most exciting areas of retail trade is the ability to have a virtual store online. Management fully anticipates that once retail operations commence, the Company will develop a streamlined method for our end user client. This will allow them to order, purchase, and make transportation arrangements without having to visit the Comic Book Store’s retail location.

4.3 Customer Profile

The Comic Book Store’s average client will be a middle to upper middle class woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $25 per visit to the Comic Book Store.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Comic Book Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Comic Book Store.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Comic Book Store to easily target women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Comic Book Store will also use an internet based strategy. This is very important as many people seeking local products, such as comic book stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the Comic Book Store business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the comic books and graphic novels that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Comic Book Store will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the Comic Book Store will ensure that the business will maintain profitability despite deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis