It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a bakery that specializes in cupcakes and pastries while showcasing the expected financials and operations over the next three years. Cupcake Store, Inc. (“the Company”) is a New York based corporation that will provide sales of pastries/fresh cupcakes as well as catering services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

Cupcake Store intends to provide an expansive array of cupcakes, cookies, and desserts to its target market. The business intends to acquire a 1,000 square foot facility that will house the retail shop and the baking equipment. The business will also provide catering services to parties and corporate events. This is an important source of revenue for the business. At the onset of operations, the business will partner with local event planners that will use the Cupcake Store as its primary source for cupcakes and other baked goods. The third section of the business plan will further describe the services offered by the Cupcake Store.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Cupcake Store location. • Financing for the first six months of operation. • Capital to purchase ovens and baking equipment. Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Cupcake Store’s mission is to become the recognized leader in its targeted market for baked goods including cupcakes and cookies.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the baking industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and event planners within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Cupcake Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Cupcake Store requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Cupcake Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Cupcake Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. .

3.0 Products and Services

Below is a description of the baked products offered by the Cupcake Store.

3.1 Cupcakes and Other Baked Goods

The primary source of revenue for the business will be the cupcakes (flagship product), cookies, and other baked goods that the business will produce in house with its baking equipment. The Company intends to acquire a 1,000 square foot facility from which to conduct its baking operations.

3.2 Catering

The Company will also generate secondary revenues from catering services for large scale events hosted by individuals, corporations, and businesses within the Company’s targeted market.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the bakery industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The retail baking shop industry has experienced a healthy level of growth over the past decade. The U.S. Economic Census estimates that there are over 25,000 individual stores that are operated by 3,500 companies in the United States. This number is expected to increase at a rate of 5% per annum. While the growth rate of the number of establishments has increased 5% per year, the revenues generated per establishment have increased at a rate of 10% per year. This trend is expected to increase as demand for baked goods has increased with the decrease in the low-carb diet craze. Additionally, these businesses aggregately have generated more than $1 billion dollars in each of the last five years. The industry employs approximately 20,000 people and generates annual payrolls in excess of $210 million dollars.

4.3 Customer Profile

The Cupcake Store’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $10 per visit to the Cupcake Store.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Cupcake Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Cupcake Store

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Establish relationships with food vendors and event planners within the targeted market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Cupcake Store to easily reach people within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Cupcake Store will also use an internet based strategy. This is very important as many people seeking local businesses, such as specialized bakeries, now the Internet to conduct their preliminary searches. Mr. Doe will register the Cupcake Store with online portals so that potential customers can easily reach the Cupcake Store. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the cupcakes and other baked goods that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Cupcake Store will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, baked goods are relatively inexpensive and people will continue to demand these goods. As such, only a severe economic downturn would result in a decline in revenues.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis