It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of an electronics retailer while showcasing the expected financials and operations over the next three years. Electronics Retailer, Inc. (“the Company”) is a New York based corporation that will provide a diverse line of TVs, stereos, computers, and related electronic accessories to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Electronics Retailer will carry an expansive line of well known and brand name electronic products. Mr. Doe is currently sourcing a number of regional and national wholesalers that will provide the Company with its expansive inventory at the onset of operations. In addition to maintaining a retail store, Electronics Retailer, Inc. will also develop an expansive online ordering platform that will allow the Company to maximize its inventory turnover rate on a monthly basis. The third section of the business plan will further describe the services offered by Electronics Retailer, Inc.

1.2 The Financing

Mr. Doe will contribute $25,000 to the venture. Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Electronics Retailer, Inc.’s mission is to become the recognized leader in its targeted local market for carrying a diverse line of in demand electronic products and related accessories manufactured by companies with well known brand names.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Electronics Retailer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Electronics Retailer requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Electronics Retailer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Electronics Retailer, Inc. Based on historical numbers, the business could fetch a sales premium of up to 5 times earnings.

3.0 Products and Services

Below is a description of the products offered by Electronics Retailer, Inc.

3.1 Retail Sales of Electronics

The primary revenue source for the business will come from the direct sale of electronics to the general public. Mr. Doe intends to carry a number of mid to high end brands of TVs, computers, MP3 players, cameras, computer peripherals, and related accessories. Mr. Doe intends to source these inventories for regional and national level wholesalers and distributors so that the Company’s ordering processes are as streamlined as possible while concurrently obtaining the best wholesale prices for these products. The Company’s retail location will be approximately 1,500 square feet. Three to four employees (plus a store manager) will be onsite during store operations to assist customers with their needs.

3.2 Online Ordering Platform and Other Revenue Sources

As stated earlier, the business also intends to develop an online ordering platform that will allow the business to effectively generate sales from outside of its retail location. This will reduce the overall operating risk associated with the business as sales and inventory turnover will increase. This website will be developed within the first six months of operation after the Company launches its retail location. Finally, the Company will maintain a private label gift card program so that during the holiday seasons (or for year round gifts), the Company can sell preloaded “credit card” style gift cards that will allow the redeemer to make purchases. These cards will have a two year life span. It should be noted that special accounting measures need to be put in place as income generated from the gift cards is technically considered a liability until a purchase is made (because you technically owe the client X dollars worth of merchandise). Management will consult a local CPA to develop the proper systems for handling its gift card business.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the electronics retailing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, the Company will earn significant gross margins on each item sold, and despite the current economic climate, the business will be able to maintain profitable and cash flow positive operations.

4.2 Industry Analysis

The direct retail sale of electronic goods (excluding computers) to the end user is a $500 billion dollar a year industry in the United States. This growth rate for this industry has been tremendous over the last five years. Growth is expected to occur at a rate of 7% to 8% on an annual basis. It is imperative that these companies remain at the highest point on the technology curve so that they can retain their competitive edge in their respective industry.

4.3 Customer Profile

Electronics Retailer’s average client will be a middle to upper middle class man or woman living in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Electronics Retailer, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Develop e-commerce functionality for the Company’s website

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Electronics Retailer to easily target people within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Electronics Retailer, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as local electronics stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Electronics Retailer with online portals so that potential customers can easily reach the business. The Company will also develop its own online website that will feature e-commerce functionality and information relating to the store’s inventory and operations. The Company will hire a web development firm to manage the promotional and search engine optimization needs of this website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the electronics products that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

• • Electronics Retailer, Inc. will have an annual revenue growth rate of 16% per year.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Consumer electronics and related goods are purchased with discretionary income, and during times of economic recession, the business may see a decline in its top line income. However, the business will earn substantial margins from its product sales, and the business will be able to remain profitable and cash flow positive despite moderate declines in revenue.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis