It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an Escort agency while showcasing the expected financials and operations over the next three years. Escort Agency, Inc. (“the Company”) is a New York based corporation that will provide escorts/dates to clients throughout the United States. The Company was founded by John Doe.

1.1 Products and Services

The primary service offered by Escort Agency will be to provide dates and escorts to men within the target market. The secondary income for the business will come from arranging travel for escorts. The third section of the business plan will further describe the services offered by the Escort Agency.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Escort Agency location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

It is the goal of the Escort Agency to provide outstanding escorts and dates to men throughout the target market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the escort agency industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

As time progresses, the Escort Agency will continually expand its client base by aggressively reinvesting a portion of its after-tax cash flow into new marketing campaigns.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Escort Agency, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Escort Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Escort Agency, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Escort Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Escort Agency.

3.1 Escort Services

The primary revenue center for the business will come from securing escorts for men throughout the target market of the New York metropolitan area. For each successfully acquired a client, the Escort Agency will receive a fee equal to 40% of the face value of the escort date.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the escort agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

There are 1,500 businesses that provide these services to men. The aggregate revenue generated by these people and businesses is in excess of $1 billion dollars each year. The industry employs approximately 10,000 people, and disburses $150,000,000 dollars in payrolls. During the last economic census, it was found that the number of businesses operated within this industry has increased at a rate of 28% every five years. However, gross receipts have increased 65% over the same period.

4.3 Customer Profile

Management has outlined the following demographics among people that will use the Escort Agency’s services: • Lives within the New York metropolitan area. • Annual household income exceeding $75,000 • Will spend $500 to $1,000 on a date with an escort.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Escort Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Escort Agency.

5.1 Marketing Objectives

• • After the business has been established, continue to build a large referral network through existing client base.

• • Establish a strong presence among families in the New York metropolitan area.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Escort Agency to easily reach people within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Escort Agency will also use an internet based strategy. This is very important as many people seeking local businesses, such as escort agencies, now the Internet to conduct their preliminary searches. Mr. Doe will register the Escort Agency with online portals so that potential customers can easily reach the agency. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the escort services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Escort Agency will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. This is reinforced by the fact that the Company will only receive revenues once a date is secured on behalf of a retained escort. However, the business generates very high margin from its services. As such, the business will be able to remain profitable and cash flow positive in any economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis