It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a fish and tackle supply store while showcasing the expected financials and operations over the next three years. Fish and Tackle Shop, Inc. (“the Company”) is a New York based corporation that will provide sales of fishing rods and related supplies to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary source of revenue for the business will come from the sale of fishing rods to the general public. Approximately 55% of the Company’s revenues will come from the sale of fishing rods. In addition to fishing rods, the Company will sell several lines of fishing supplies including apparel, tents, live bait, and other supplies normally used during the course of fishing. The third section of the business plan will further describe the services offered by the Fish and Tackle Shop.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Fish and Tackle Shop’s mission is to provide customers with an expansive line of fishing oriented supplies at reasonable prices.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Fish and Tackle Shop, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Fish and Tackle requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Fish and Tackle Shop, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Fish and Tackle Shop. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Fish and Tackle Shop.

3.1 Sales of Fishing Rods

The primary revenue source of the business will come from the sale of fishing rods. The Company will carry a diverse inventory of fishing rods among a number of different manufacturers. Mr. Doe is currently sourcing a number of distributors that will provide the business with its inventories.

3.2 Sales of Fishing Supplies

Mr. Doe is currently sourcing a number of distributors that will provide the Company with these inventories at wholesale prices from the onset of operations.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the fish and game industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US will be in a recessionary period until mid 2010. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, people will continue to buy fishing supplies as this sport is an integral part of many fishing enthusiasts’ lives.

4.2 Industry Analysis

Within the United States, there are more than 6,000 retailers that specialize in the sale of fish and game products. Among these retailers, approximately total yearly revenues are $25 billion, while the industry employs more than 52,000 people. In each of the last five years, total payrolls have exceeded $2 billion dollars. This is a mature industry, and the future expected growth rate is expected to mirror that of the general economy. As such, the industry may see a moderate recession in its aggregate top line income as the US economy (and global economy) seek to emerge from the current recession.

4.3 Customer Profile

Fish and Tackle Shop’s average client will be a middle to upper middle class man living in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Fish and Tackle Shop, Inc.’s intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.

5.1 Marketing Objectives

• • Establish relationships with fishing clubs within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Fish and Tackle Shop to easily target men (and women from time to time) within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Fish and Tackle Shop will also use an internet based strategy. This is very important as many people seeking local retailers, such as fishing supply businesses, now use the Internet to conduct their preliminary searches. Mr. Doe will register the Fish and Tackle Shop with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the Company’s inventories, its hours of operation, specialized discounts, contact information, and location information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the fishing supplies that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Fish and Tackle will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Fishing is not a necessity (for most people), and as such, during economic recessions the Company may see a moderate downturn in its revenues. However, the high margins generated by the Fish and Tackle Shop will ensure that the business can remain profitable and cash flow positive.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis