It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a genealogy service while showcasing the expected financials and operations over the next three years. Genealogy Service, Inc. (“the Company”) is a New York based corporation that will provide genealogy services in its targeted market. The Company was founded by Mr. John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from providing genealogy services to the general public. The business will provide in depth analysis of an individual’s family tree. The business will also generate secondary streams of revenue from the sale of formatted family tree images that are placed into frames. The third section of the business plan will further describe the services offered by the Genealogy Service.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s location. • Financing for the first six months of operation. • Capital to purchase equipment needed to render services. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Genealogy Service’s mission is to become the recognized local leader in its targeted market for genealogy services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as a genealogist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Genealogy Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Genealogy Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Genealogy Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Genealogy Service. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services and products offered by the Genealogy Service.

3.1 Genealogy Services

As stated in the executive summary, the business will specialize in the ongoing development of family trees based in information provided by the Company’s individual customers. The business will use a number of Internet based records in order to locate family members that are both living and deceased.

3.2 Sales of Framed Family Tree Images

To a limited extent, the business will carry a small inventory of framing products that will be used in conjunction with the genealogy services rendered by Mr. Doe. Management expects that this aspect of the business will generate approximately 10% of the business’s aggregate revenues while producing contribution margins of 70%.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the genealogy industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, genealogy services are in demand regardless of the general economic climate.

4.2 Industry Analysis

Within the United States, there are approximately 9,600 practitioners dedicated solely to genealogy services. Each year, these businesses collectively generate more than $2.6 billion dollars while providing almost $1 billion of payrolls. The industry collectively employs 32,000 people.

4.3 Customer Profile

Genealogy Service’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $2,500 on genealogy services.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Genealogy Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Genealogy Service.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Genealogy Service to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The business will also use an internet based strategy. This is very important as many people seeking local services, such as genealogists, now the Internet to conduct their preliminary searches. Mr. Doe will register the Genealogy Service with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Mr. Doe’s expertise, services rendered, information relating to payments accepted, location/contact information, and preliminary pricing information.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Genealogy Service will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the Company will not see a major decline in revenues. Genealogy services are in demand regardless of the general economic climate. Additionally, the high gross margins of the business will ensure that the business is able to remain profitable and cash flow positive at all times.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis