It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a golf driving range while showcasing the expected financials and operations over the next three years. Golf Driving Range, Inc. (“the Company”) is a New York based corporation that will provide golf driving range services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing usage of the Company’s 20 bay golf driving range that will be an outdoors based facility. The business will generate sales by selling buckets of balls for use on the range. The business will also generate secondary sales of revenues through its pro shop and from the sale of golf lessons. The third section of the business plan will further describe the services offered by the Golf Driving Range.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Golf Driving Range location. • Financing for the first six months of operation. • Capital to purchase a ball collection vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Golf Driving Range’s mission is to become the recognized leader in its targeted market for golf driving range and golf lesson services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the sports facility management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Golf Driving Range, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Golf Driving Range requires $250,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Golf Driving Range, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Golf Driving Range. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Golf Driving Range.

3.1 Golf Driving Range

The primary revenue center for the business will come from the ongoing usage of the Company’s 20 bay outdoor driving range. The business will charge approximately $5 to $10 per bucket of balls depending on size

3.2 Pro Shop and Lessons

The secondary revenue center for the business will come from the sale of onsite lessons that will be provided by the Company’s in house golf pro. This is an important revenue stream for the business as there are very few costs associated with providing these services. Additionally, the business will generate service income from the re-gripping of clubs and repairing golf shoes. The business will also make sales of golf clubs, tees, golf apparel, golf shoes, and other products associated with golf.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the golf driving range industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, the low pricing point and high margins generated by the Golf Driving Range will ensure that the business is able to remain profitable and cash flow positive at all times.

4.2 Industry Analysis

There are over 11,758 golf courses and golf driving ranges, both for profit and not-for-profit, that operate within the United States. Each year these businesses aggregate generate more than $14 billion dollars a year of revenue, and provide jobs for more than 300,000 people. Average annual payrolls have exceeded $5 billion dollars in each of the last give years. Each year, over $3 billion dollars of golf equipment (golf bags, balls, tees, clubs, apparel, and golf shoes) are manufactured and sold within the United States. There are approximately 500 manufactures and over 6,800 wholesalers that specialize in the manufacture sale of golf equipment. This industry provides jobs for 8,000 people, and provides average annual payrolls of $700 million dollars.

4.3 Customer Profile

The Golf Driving Range’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $20 per visit to the Golf Driving Range.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Golf Driving Range intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Golf Driving Range.

5.1 Marketing Objectives

• • Establish relationships with local golf clubs within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Golf Driving Range to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Golf Driving Range will also use an internet based strategy. This is very important as many people seeking local services, such as golf driving ranges, now the Internet to conduct their preliminary searches. Mr. Doe will register the Golf Driving Range with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcases the operations and services of the Golf Driving Range. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the golf driving range and golf lesson services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Golf Driving Range will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $250,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the pricing point for the Company’s golf driving range services is low. As such, only a much more severe economic downturn would result in a decline in revenues.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis