It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of an online website that will provide a platform for people to enter information in regards to their needs for financial products. This business plan will also showcase the expected financials and operations over the next three years. The Lead Generation Website, Inc. (“the Company”) is a New York based corporation that will sell advertising space while generating revenues through lead acquisitions via its online platform (www.mysite.com) to users. The Company was founded by John Doe.

1.1 Products and Services

The Lead Generation Website allows users to access a plethora of information pertaining to financial services while concurrently providing users with access to a number of different service providers that they can contact via the lead generation forms provided on the Company’s website. The business will generate additional revenues from static and dynamic advertisements that generate revenues on a per 1000 impressions basis while concurrently earning other income from affiliate partner revenues. The third section of the business plan will further describe the services offered by the Lead Generation Website.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s online platform. • Financing for the first six months of operation. • Capital to purchase servers, computers, and related technology Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Lead Generation Website’s mission is to become the recognized leader in its targeted market as a platform where people can solicit financial services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the online and Internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the Company’s demographic.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Lead Generation Website, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Lead Generation Website requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Lead Generation Website, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Lead Generation Website. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Lead Generation Website.

3.1 Lead Generating Operations

The primary revenue center will come from the ongoing sales of leads for financial services presented on the Lead Generation Website. Depending on the type of service sought, the Company will receive fees equal to $15 to $90 for each lead. Mortgage leads (especially for prime borrowers) tend to fetch higher sales premiums than for smaller financial services such as checking accounts and related products. A significant amount of the content on the website will be geared towards lending products.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the online advertising industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

According to PriceWaterhouseCoopers report on aggregate internet marketing budget statistics, it is anticipated that internet marketing expenditures in the US will reach $40 billion dollars per year by 2011. Currently, internet marketing is a $30 billion dollar per year industry. Approximately 80% of this revenue is from keyword search advertising with the rest of the revenue generated from sales of leads, rich media, banners, classifieds, sponsorships, referrals, and email advertisements. This industry is expected to continue to grow as the numbers of businesses increase. The growth rate of the industry over the last five years has been well over 40% per year with this trend expecting to continue and then level off over the next five years.

4.3 Customer Profile

The Lead Generation Website’s average client will be a young middle to upper middle class male of female that has a broadband internet connection. Common traits among end users will include: • Annual household income exceeding $50,000 • Between the ages of 18 and 40 • Has high speed internet access • Is seeking services related to financial issues.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Lead Generation Website intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Lead Generation Website.

5.1 Marketing Objectives

• • Develop promotional giveaways that will draw users to the website in order to further the lead generation operations of the website.

• • Establish relationships with advertisers that are targeting people in need of financial services.

• • Develop an expansive online presence through the use of pay per click marketing and search engine optimization.

5.2 Marketing Strategies

Mr. Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to www.mysite.com. These strategies include the use of search engine optimization and pay per click marketing. The Company’s web development firm will place large amounts of linking text on the Company’s website. For instance, when a person does a Google search for a specific type of financial service, the Company will appear on the first page of the search. This strategy is technically complicated, and the Lead Generation Website will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website, which will allow the Company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website. Additionally, the Lead Generation Website will use several pay methods for increasing the Company’s visibility. This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. These advertisements appear along the border and side of a website, and each time a person clicks on the website, a small fee ranging from fifty cents to one dollar is charged to the Company’s account. This strategy will be used until the Company gains momentum. The business will also develop ongoing relationships with other businesses that specialize in the sale of leads to third parties in order to further generate additional revenues through the sale of leads through third party platforms that will allow the Lead Generation Website to further capitalize on the traffic that is generates from the aforementioned internet marketing strategies.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Lead Generation Website will have an annual revenue growth rate of 31% per year.

• • The Owner will acquire $150,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a severe economic decline, the demand for specialty online based advertising may decrease significantly, which may cause the advertising and lead sales revenue generated by the business to level off or decline. However, the high margins associated with the Lead Generation Website’s sales leads will ensure that the business will be able to remain profitable and cash flow positive at all times.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis