It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a residential and commercial maid and cleaning service while showcasing the expected financials and operations over the next three years. Maid and Cleaning Service, Inc. (“the Company”) is a New York based corporation that will provide an extensive array of cleaning and maid services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As mentioned above, the Company intends to provide a broad menu of cleaning, housekeeping, and commercial cleaning services. In regards to residential cleaning services, the Company’s employees and independent contractors will provide general cleaning, housekeeping, and errand running services to residents of the target market. In regards to businesses and commercial properties, Management will seek to develop ongoing commercial contracts for cleaning services that will ensure highly recurring revenue streams for the business on a month to month basis. The third section of the business plan will further describe the services offered by Maid and Cleaning Service, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Maid and Cleaning, Inc.’s mission is to become the recognized local leader in its targeted market for maid, cleaning, and janitorial services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the cleaning and janitorial industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Maid and Cleaning Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Maid and Cleaning Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Maid and Cleaning Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Maid and Cleaning Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, Maid and Cleaning Service will provide a broad scope of cleaning, housekeeping, janitorial, and ancillary services to its residential and commercial client base throughout its target market. As the Company will eventually operate with an moderate number of vehicles, equipment pieces, and employees, Maid and Cleaning Service, Inc. will provide its services to homes and businesses facilities of any size including commercial buildings, distribution centers, residential apartments, healthcare facilities, clinics, office buildings, insurance companies, and office parks. As will be discussed later in the business plan, Mr. Doe feels that by operating both within the residential and commercial arenas, the Company will be able to ameliorate the risks associated with providing services for only one segment of the market.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the janitorial and cleaning industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

There are over 55,000 janitorial and cleaning services establishments in the United States. These businesses produce over $21 billon dollars a year in gross receipts. Additionally, the business employs over 1 million people, and generates payroll figures of $10 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The industry from 2000 to 2005 experienced growth of more than 51% over the five year period. This industry is one of the fastest growing industries in the United States. As more businesses enter the market, the need for janitorial and general cleaning/maintenance services is expected to continually increase. Ms. Doe expects that most of these larger and medium sized businesses will outsource their janitorial needs to a third party as the expenses associated with maintain in-house janitorial services are much higher than outsourcing.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Maid and Cleaning Service, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with commercial property management firms within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

The business will use several marketing strategies to promote Maid and Cleaning Services’ in house and in business cleaning and general housekeeping services. This includes listings within local Yellow Books, advertisements among local trade journals for businesses that operate large office complexes, word of mouth advertising, and advertisements within the business section of selected local newspapers. It is imperative that Management develop ongoing relationships with both homeowners and business owners/building managers so that the Company can generate a recurring stream of revenue on a monthly basis from commercial contracts while concurrently generating highly predictable revenues from house cleaning, and house keeping services among residential customers. Maid and Cleaning Service, Inc. will also develop its own online website. This website will showcase the operations of Company, a listing of services, and how to contact the business for more information regarding its maid, cleaning and janitorial services. As many people now use the internet to find the services they are seeking, Management intends to capitalize on this trend by continuing to enroll in several local online directories as time progresses.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Maid and Cleaning Service will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are moderately sensitive to the overall condition of the economic markets. All businesses require that their offices and facilities are maintained and kept clean on a regular basis. The Company will provide these services at a rate that is substantially lower than the cost of employing an in-house custodian or janitorial department. As such, in the event of an economic recession, Management does not feel that its top line income will decrease. In regards to the Company’s in house cleaning services, these revenues are more subject to economic fluctuation as people may cut down on discretionary expenditures, like home cleaning services, in the event of an economic recession.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis