It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an masonry contracting business while showcasing the expected financials and operations over the next three years. Masonry Contractor, Inc. (“the Company”) is a New York based corporation that will provide mason contracting and repair services to residences and home builders in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Company provides masonry (stone works) installation, maintenance, inspection and repair services to building/home owners and property managers. All of the services by the Company will be rendered on site. Mr. Doe has already begun to source a client base of high end residential customers and property management firms that will use the Masonry Contractor for their stone working and stone installation needs. The third section of the business plan will further describe the services offered by the Masonry Contractor.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Masonry Contractor’s mission is to be a recognized leader and preferred provider for our valued customers; by delivering unequaled mason services though a highly qualified staff of trained professionals, with total commitment to integrity and excellence.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the masonry contracting industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target homeowners, building owners, and home developers within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Masonry Contractor, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Masonry Contractor requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Masonry Contractor, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Masonry Contractor. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Masonry Contractor.

3.1 Stone Installations

The Company will specialize in engaging large stone installations into new and old buildings. This will be the largest business segment of the Company. Management has developed an extensive pricing model that will allow the business to profit from all aspects of these jobs. Gross profits will be accrued through the sale of labor and consultation services and form the sale of direct job materials. Management anticipates that it will generate extremely high gross margins from these services. The Company will employ its workforce in-house, and will not outsource these jobs to subcontractors.

3.2 Stone Maintenance and Inspection

The Masonry Contractor will also generate revenue from ongoing maintenance and repair fees from its installations. This revenue will allow the Company to remain profitable regardless of the overall economic climate.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the masonry contracting industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

4.2 Industry Analysis

According the U.S. Economic Census, masonry installation contractors generated gross revenues of $18 billion dollars. The industry employs more than 60,000 people and outputs gross annual payrolls of $6 billion dollars. The market growth in this industry has been resilient, with its five year growth rate nearing 15%. This growth is expected to taper off as the demand for new housing construction wanes. The increase in the prevailing prime interest rate has caused a significant drop off in the number of new housing starts. One of the primary keys to surviving in the masonry contracting industry is to develop relationships with property managers and building owners so that the business can generate a recurring stream of revenue from wall inspections and regular maintenance.

4.3 Customer Profile

The Company anticipates that a majority of its clients will be building owners and property management firms contracting on behalf of building owners. Management expects that our client base will consist of commercial, industrial, and residential clientele. However, Management anticipates that its largest client base will come from the residential arena. As time progresses, the Company may engage more complicated industrial and high-end commercial stone works installations.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Masonry Contractor intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Masonry Contractor.

5.1 Marketing Objectives

• • Establish relationships with home builders within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Masonry Contractor to easily homeowners, building owners, and home builders within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The business will also seek to develop relationships with property manages and building owners so that the Company is called on to maintain their stone installations on site. These clients are of immense importance to the success of the business as these owners/property managers have ongoing maintenance and inspection needs. These clients will ensure, that in times of business slowdowns, that the Masonry Contractor will be able to continue to generate revenues and profits. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the masonry contracting services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Masonry Contractor will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are modestly sensitive to changes in the overall economy. Stone installation and contracting businesses are generally needed regardless of the economic climate. Additionally, as this is a contractor business, the Company can scale back its operations at anytime depending on the demand for services.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis