It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a maternity clothing store while showcasing the expected financials and operations over the next three years. Maternity Clothing Store, Inc. (“the Company”) is a New York based corporation that will provide a number of different clothing and apparel pieces to pregnant in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

Maternity Clothing Store is a business that specializes in the retailing of mid and high end apparel specifically for pregnant women. The store will carry inventories specific for every stage of pregnancy. At this time, Mr. Doe is sourcing a number of brand name clothing manufacturers that carry extensive lines of clothing specifically for pregnant women. After the business begins its operations, the Company will launch an online ordering platform to generate sales on a nationwide basis. These additional sales will allow the business to reach profitability very quickly. The third section of the business plan will further describe the products offered by the Maternity Clothing Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Maternity Clothing Store’s mission is to become the recognized leader in its targeted market for mid and high end apparel products specifically for pregnant women.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target expectant families and pregnant women within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Maternity Clothing Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Maternity Clothing Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Maternity Clothing Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Maternity Clothing Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the apparel products offered by the Maternity Clothing Store.

3.1 Maternity Apparel Products

As stated in the executive summary, Mr. Doe is sourcing a number of wholesalers and clothing distributors that will provide the Company with its inventories of maternity apparel. The Company is committed to acquiring fashionable and affordable mid and high end apparel pieces of the business’s customer based of expectant families and mothers. Management anticipates that the Company will be able to mark-up our purchased inventory 65% of its actual cost. The key to the success of the business will depend on Management’s ability to create a stable brand that attracts a wealthy middle to upper middle income earning group (of pregnant women and expectant families) within the targeted region.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the apparel (and maternity apparel) industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, apparel stores that specialize in maternity clothes are relatively immune from changes in the economy as expectant mothers and families will continue to require this type of clothing regardless of the general economic climate.

4.2 Industry Analysis

The direct retail sale of apparel to the end user is a $150 billion dollar a year industry in the United States. This growth rate for this industry has been tremendous over the last five years. Growth is expected to occur at a rate of 4% to 5% on an annual basis. This is primarily due to the shift in advertising by brand name and high end retail stores. The economic tastes of Americans have changed significantly over the last five years as the overall wealth of the country has grown. As Americans now have more access to capital and an increased borrowing capacity, their ability to spend money on brand name and luxury items has also increased. Within this industry, approximately 7% of all sales are from pregnant women that need maternity apparel. One of the most exciting areas of retail trade is the ability to have a virtual store online. Management fully anticipates that once retail operations commence, the Company will develop a streamlined method for customers. This will allow them to order, purchase, and make transportation arrangements without having to visit the Maternity Clothing Store’s retail location.

4.3 Customer Profile

As of the last census there are approximately 12 births per 1000 people in the Untied States. Over the last twelve years, this number has decreased in each year as more and more women are opting to have a career before setting into motherhood. According to government estimates, this number is expected to continue to decrease as more women enter the workforce after high school or college. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Maternity Clothing Store, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

•  

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Maternity Clothing Store to easily target expecting women and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Maternity Clothing Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as maternity clothiers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the Company’s location, its product lines, and e-commerce functionality so that customers can place orders directly over the internet. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the maternity apparel that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Maternity Clothing Store will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions. Additionally, maternity apparel is demanded by women regardless of negative economic climates, and as such, the business will be able to sustain any moderate decline in top line income.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis