It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a midwife service while showcasing the expected financials and operations over the next three years. The Midwife Service, Inc. (“the Company”) is a New York based corporation that will provide midwifery services to patients in its targeted market. The Company was founded by Ms. Jane Doe.

1.1 Products and Services

The primary revenue stream for the business will come from the rendering of midwife services to expected families within the Company’s target market. At the onset of operations, Ms. Doe will serve as the primary midwife as well as having a staff midwife. As time progresses, the business will hire additional midwives to expand the operations of the business. The business will also generate secondary streams of revenue from the ongoing care rendered to mothers that have had their children and need assistance in the home. The third section of the business plan will further describe the services offered by the Midwife Service.

1.2 The Financing

Ms. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s clinic location. • Financing for the first six months of operation. • Capital to purchase equipment needed to render midwife services. Ms. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Midwife Service’s mission is to become the recognized local leader in its targeted market for midwifery services.

1.4 Mangement Team

The Company was founded by Jane Doe. Ms. Doe has more than 10 years of experience as a licensed midwifery practitioner. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Ms. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Ms. Doe intends to implement marketing campaigns that will effectively target individuals that are expecting children within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Midwife Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Midwife Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Ms. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

Jane Doe owns 100% of the Midwife Service, Inc.

2.5 Exit Strategy

If the business is very successful, Ms. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Midwife Service. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. Ms. Doe would need to find a midwifery practitioner to take over the practice. This transition period could take up to one year’s time.

3.0 Products and Services

As stated in the executive summary, the business will be actively engaged in providing midwifery services to expecting families and mothers within the Company’s New York target market. The business will be actively engaged in providing both nurse-midwifery as well as direct midwifery. The midwives that are hired by the business will provide both in-hospital services, birthing center services, as well as in home birthing services coupled with ongoing care for new born children and their mothers. The business anticipates that it will generate $1,500 for each child birth that is managed by the business. The Company will work closely with attending physicians and allied health professionals in order to provide the highest level of serve possible in regards to the birthing experience. It should be noted that Ms. Doe expects that approximately 50% of service revenues will come from insurance reimbursement while the remaining revenue will come directly from patients. However, and as will be discussed in the next section, more insurance companies are beginning to allow reimbursement for midwifery services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the midwifery industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, medical based businesses like midwifery services tend to operate with substantial economic stability as many people consider these treatments to be essential to their child’s birth. Additionally, some health insurance providers cover all or part of the fees associated with these services.

4.2 Industry Analysis

Within the United States, there are approximately 9,600 practitioners dedicated solely to midwifery services. Each year, these businesses collectively generate more than $2.6 billion dollars while providing almost $1 billion of payrolls. The industry collectively employs 32,000 people.

4.3 Customer Profile

The Midwife Service’s average client will be a middle to upper middle class man or woman living in the Company’s target market that is expecting a child/ Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Has health insurance that covers midwifery services.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Midwife Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Midwife Service.

5.1 Marketing Objectives

• • Establish relationships with referring physicians within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Ms. Doe intends on using a number of marketing strategies that will allow the Midwife Service to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The business will also use an internet based strategy. This is very important as many people seeking local services, such as midwives, now the Internet to conduct their preliminary searches. Ms. Doe will register the Midwife Service with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Ms. Doe’s expertise, services rendered, information relating to insurance reimbursement, location/contact information, and preliminary pricing information. Finally, the Company will work closely with referring physicians and allied health professionals that will provide the Company with its initial patient base.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Midwife Service will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the Company will not see a major decline in revenues. Midwifery services are in demand regardless of the general economic climate as they are an essential part of childbirth.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis