It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a motorcycle dealership while showcasing the expected financials and operations over the next three years. The Motorcycle Dealer, Inc. (“the Company”) is a New York based corporation that will provide sales of motorcycles, sales of after market parts, and mechanical services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue source for the business will be the direct sales of motorcycles to customers. Mr. Doe is currently developing a number of dealership relationships with major motorcycle manufacturers so that the business can quickly acquire its motorcycle inventories. Furthermore, Mr. Doe expects that the business will sell 8 to 12 motorcycles per month, each with an average purchase price of $7,000 to $8,000. The business will also offer maintenance services and motorcycle upgrades in parts, paint, add-ons, detailing and anything else the customer requests and is willing to pay. This is an extremely important business unit for the Company as the recurring streams of revenue generated by the business will help to offset any potential risks associated with the business. The third section of the business plan will further describe the services offered by the Motorcycle Dealer.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Motorcycle Dealer’s mission is to become the recognized leader in its targeted market for motorcycle sales and mechanical services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Motorcycle Dealer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Motorcycle Dealer requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Motorcycle Dealer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Motorcycle Dealer. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the motorcycle sales and mechanical services offered by the Motorcycle Dealer.

3.1 Sales of Motorcycles

As stated in the executive summary, the business will carry a diverse line of motorcycles from a number of brand name manufacturers both domestically and internationally. At this time, Mr. Doe is actively sourcing manufacturers that will develop distributor relationships with the Company so that it can acquire its wholesale inventories of motorcycles. The Company will maintain a 2000 square foot show room. Management expects to sell 8 to 12 motorcycles on a monthly basis.

3.2 Parts and Services

In addition to the products above, the Company will also provide motorcycle parts and service to clients. Mr. Doe anticipate that the business will earn a 95% gross margin from the sale of maintenance services and a 70% gross margin on the sales of after-market parts. This is an important revenue and profit center for the Company. The service aspect to the Motorcycle Dealer’s operations will ensure that the business will remain profitable and cash flow positive despite any declines in new/used motorcycle sales.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the motorcycle dealer industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the United States there are over 5,600 established businesses that actively engage in the sale of motorcycles. The industry employs approximately 52,000 people and generates average annual payrolls exceeding $1.5 billion dollars. The industry generates approximately $18 billion dollars on an annual basis. This is a mature industry, and the expected future growth rate will equal that of the economy in general. As the current economic climate in the United States is difficult, the Company may have issues with top line income. However, the Company’s mechanical services (which generate high margin income) will ensure the continued profitability of the business on a month to month basis.

4.3 Customer Profile

The Motorcycle Dealer’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 25 miles from the Company’s location. • Will spend $7,000 to $8,000 on a new motorcycle. • Will spend $500 to $1,000 per year on motorcycle maintenance services.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Motorcycle Dealer intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Motorcycle Dealer.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Acquire a highly visible location with expansive signage to increase visibility among drivers and passers-by in the target market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Motorcycle Dealer to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Motorcycle Dealer will also use an internet based strategy. This is very important as many people seeking local businesses, such as motorcycle dealers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Motorcycle Dealer with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s current inventory, its mechanic services, its Management Team, hours of operation, and location information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the motorcycles and motorcycle repair services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Motorcycle Dealer will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $250,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Motorcycles are usually purchased as secondary vehicles, and during deleterious economic climates, the business may have issues with top line income. However, and as stated before, the Company will be able to maintain profitability from its mechanical services.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis