It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a nightclub while showcasing the expected financials and operations over the next three years. The Nightclub, Inc. (“the Company”) is a New York based corporation that will provide an exciting dancing and music oriented venue that will also provide alcoholic beverages to its customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

Management is committed to developing the Nightclub into a premier nighttime entertainment location. This venue will feature alcohol beverage services in additional to musical entertainment. Other services offered by the Nightclub include: • Full food and beverage services • Music (DJ and live music) • Event planning services The third section of the business plan will further describe the services offered by the Nightclub.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Management’s missions is to have the Nightclub become one of the premier nighttime entertainment locations in its targeted market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the nightclub industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Nightclub, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Nightclub requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Nightclub, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Nightclub. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the entertainment services offered by the Nightclub.

3.1 Venue and Sales of Alcohol

The Company is committed to providing a true club atmosphere. The club will include amenities such as: • Large, Flat screen TVs that feature a variety of channels. • Pool tables • Darts Club patrons will experience may enjoyable features about the club, including, but not limited to: • The development of a unique, innovative, entertaining, atmosphere that will differentiate us from the competition. • Hiring the best people available, training, motivating and encouraging them, and thereby retaining the friendliest, most efficient staff possible. • Implement a successful advertisement and marketing campaign to inform the existing clientele and the public of the Nightclub’s image. • Retain the services of a reputable bartender. A substantial portion of the revenues generated by the business (approximately 85%) will come from the direct sale of alcoholic beverages. Mr. Doe intends to hire several bouncers and door attendants to ensure that only people over the age of 21 will be allowed to enter the club. A state or federally issued ID will be required for everyone to enter the location.

3.2 Cover Charges

The Company will also generate secondary revenues from cover charges on busy weekend nights or when a popular DJ/artist is at the location. This is an important secondary revenue stream for the business as it will defray the costs of hiring a well known DJ or artist to perform for the evening.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the nightclub industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

There are several nightclub entertainment venues in the United States. A U.S. Economic census report indicates that there are over 53,000 individual establishments in the country. This number is expected to continue as nightclubs remain a popular form of entertainment among people under forty. Each year the industry generates more than $12 billion dollars of revenue and provides gross annual payrolls of $3 billion dollars. The industry also employs more than 250,000 people nationwide. As the trend continues, Management expects that the business may incur price warring among neighboring nightclubs. However, the atmosphere of club will be geared towards a higher-end client that is willing to spend extra money to enjoy the many additional value added amenities at the facility.

4.3 Customer Profile

The Nightclub’s average client will be a middle income person between the ages of 21 and 40 living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $30,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $25 per visit to the Nightclub.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Nightclub intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Nightclub.

5.1 Marketing Objectives

• • Establish relationships with club promoters in the target market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Nightclub to easily target younger men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Nightclub will also use an internet based strategy. This is very important as many people seeking local services, such as nightclub locations, now the Internet to conduct their preliminary searches. Mr. Doe will register the Nightclub with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the nighttime entertainment that the Company is selling. Finally, Mr. Doe intends to partner with local club promoters that will be paid for each person that they attract to the venue. They will distribute discount coupons to potential patrons, which will be redeemable for free admission or discounts on drinks. These coupons will then be tallied, and a fee (based on the number of coupons collected) will be paid to the local promoter.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Nightclub will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, nighttime entertainment venues, like nightclubs, remain a popular and relatively in expensive form of entertainment. As such, only a severe economic downturn would result in a decline in top line revenues for the business.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis