It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of a nutritionist practice while showcasing the expected financials and operations over the next three years. Nutritionist, Inc. (“the Company”) is a New York based corporation that will provide general nutritionist and diet advice to customers in its targeted market. The Company was founded by Dr. John Doe.

1.1 Products and Services

Dr. Doe will render nutritionist and dietician his patients. These services include managing an individual’s diet, prescribing diets to assist patients with living a healthier lifestyle, and continually monitoring a patient’s progress. The Company will also recognize revenues from the sale of vitamins, herbs, and other items that will assist patients in better their health. The third section of the business plan will further describe the services offered by Nutritionist, Inc.

1.2 The Financing

At this time, Dr. Doe is seeking to raise $125,000 via bank loan for the development of the business. The terms, interest rate, and loan covenants are to be determined at the time of negotiation. However, this business plan assumes that the Company will receive a 10 year loan with a 9% interest rate due on the outstanding principal balance.

1.3 Mission Statement

Dr. Doe’s mission is to become the recognized leader in its targeted market for nutritionist and dietician services.

1.4 Mangement Team

The Company was founded by Dr. John Doe. The Founder has more than 10 years of experience as a practicing nutritionist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Dr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Dr. Doe intends to implement marketing campaigns that will effectively target individuals within the targeted market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Nutritionist, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Nutritionist, Inc. requires $125,000 funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

At this time, Dr. Doe is not seeking an equity investment from a third party.

2.4 Management Equity

Dr. Doe will retain a 100% ownership interest in the Nutritionist, Inc.

2.5 Exit Strategy

If the business is very successful, Dr. Doe may seek to sell the practice to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the practice. Based on historical numbers, the business could fetch a sales premium of up to 2 to 3 times earnings.

3.0 Products and Services

Below is a description of the services offered by Dr Doe.

3.1 Nutritionist Services

As stated in the executive summary, Dr. Doe will be actively engaged in providing diet management services that seek to improve the health of his patients.

3.2 Sales of Vitamins and other Health Related Supplies

The second stream of revenue for the business will come from the direct sale of vitamins and other health supplies that will be used in conjunction with patients’ diet regimens. Dr. Doe anticipates that this segment of the Company’s operations will render approximately 20% of the business’ revenues.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the nutritionist industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Nationally, there are over 5,800 nutritionist offices that operate as both group and solo practices. Each year these businesses generate aggregate receipts $1.7 billion dollars per year. Average annual growth for this industry has been in excess of 7%. This increase has corresponded to the growth of middle and upper middle income earners in the United States. As stated before, with the growth in output over the last ten years, more Americans are now able to afford services that were once reserved for wealthy and upper income earning people.

4.3 Customer Profile

Nutritionist, Inc.’s average client will be a middle class man or woman living in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Nutritionist intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the practice.

5.1 Marketing Objectives

• • Establish relationships with referring physicians within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Dr. Doe intends on using a number of marketing strategies that will allow Nutritionist, Inc. to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Company will also use an internet based strategy. This is very important as many people seeking local services, such as nutritionists, now the Internet to conduct their preliminary searches. Dr. Doe will register the practice with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Dr. Doe’s experience as a nutritionist and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the general dietician services that the practice provides.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Nutritionist, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $150,000 of debt funds to develop the business.

• • The Company shall settle most short term payables on a monthly basis.

7.2 Sensitivity Analysis

In the event of an economic downturn, the Company will not see a major decline in revenues. Dietician services are in demand regardless of the general economic climate as they are an essential service for health.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis