It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of an online dating website that will provide a forum for singles to meet and form romantic relationships. This business plan will also showcase the expected financials and operations over the next three years. The Online Dating Website, Inc. (“the Company”) is a New York based corporation that will sell advertising space while generating revenues through the sale of membership subscriptions via its online platform (www.mysite.com) to users. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As mentioned above, the Online Dating Website will act as a massive online platform where single people can create profiles with the intent to meet other singles located within their area. These types of websites have become popular over the last three years, and many successful relationship have formed from people that meet online. The social taboo of meeting someone from an internet based platform has dissipated substantially in the last five years. The Company will generate recurring streams of revenue from the ongoing monthly membership fees billed to a customers credit/debit card. The Online Dating website will also generate revenues from in-house advertising programs. The third section of the business plan will further describe the services offered by the Online Dating Website.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Online Dating Website’s mission is to become the recognized leader in its targeted market as a platform where singles can meet and form romantic (and occasionally platonic) relationships.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the online and Internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the Company’s demographic.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Online Dating Website, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Online Dating Website requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Online Dating Website, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online Dating Website. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

Below is a description of the benefits (to both users and advertisers) offered by the Online Dating Website.

3.1 Benefits of the Online Dating Website

The Online Dating Website will generate recurring streams of revenue from the monthly subscription fees that will be billed to a customer’s credit or debit card. At the onset of operations, Management will aggressively reinvest this revenue stream into additional marketing campaigns so that the Company can increase its visibility throughout the Internet.

3.2 Advertising Revenues

The Company also intends to develop its own internal advertising programs that will feature static advertisements within the website. These advertisements will be sold directly to advertisers rather than through a third party system. In the future, the Online Dating Website may seek to develop product affiliation and corporate sponsorship relationships which would further the Company’s visibility and revenue streams.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the online advertising and e-commerce industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, recent worldwide economic indicators suggest that the aggregate worldwide economy may miss a recession, but experience a period of prolonged sluggish growth. However, the Online Dating Website will generate recurring streams of revenue on a monthly basis, which will ensure the continued profitability of the www.mysite.com.

4.2 Industry Analysis

Online subscription businesses have become a very integral part of the e-commerce industry. With the vast availability of Internet access, many businesses are now seeking to generate a recurring stream of income by licensing software and content for a monthly or yearly fee. The Internet subscription industry began with adult entertainment websites that charge a monthly fee for access to their adult content. Many Internet studies have shown that the adult entertainment industry is actually responsible for a significant amount of e-commerce development, including the online subscription model. This is in addition to the technology developed by these firms to manage monthly online subscriptions. Approximately 15% of all e-commerce transactions (or $15 billion dollars annually) are directed toward online subscription websites.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Online Dating Website intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Online Dating Website.

5.1 Marketing Objectives

• • Develop an expansive online presence through the use of pay per click marketing and search engine optimization.

• • Establish relationships with advertisers that are targeting a computer savvy younger demographic.

• • Develop promotional giveaways that will draw users to the website via viral marketing methods.

5.2 Marketing Strategies

Mr. Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to www.mysite.com. These strategies include the use of search engine optimization and pay per click marketing. The Company’s web development firm will place large amounts of linking text on the Company’s website. For instance, when a person does a Google search for online dating websites, the Company will appear on the first page of the search. This strategy is technically complicated, and the Online Dating Website will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website, which will allow the Company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website. Additionally, the Online Dating Website will use several pay methods for increasing the Company’s visibility. This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. These advertisements appear along the border and side of a website, and each time a person clicks on the website, a small fee ranging from fifty cents to one dollar is charged to the Company’s account. This strategy will be used until the Company gains momentum.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Online Dating Website will have an annual revenue growth rate of 31% per year.

• • The Owner will acquire $150,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a severe economic decline, the demand for specialty online based advertising may decrease significantly, which may cause the advertising revenue generated by the business to level off or decline. However, the Company will also generate monthly subscription based revenues that will ensure the continued profitability of the Online Dating Website.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis