It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a paintball store and playing field facility while showcasing the expected financials and operations over the next three years. Paintball Store and Field, Inc. (“the Company”) is a New York based corporation that will provide sales of paintball guns/supplies as well as a venue where customers can play paintball for customers within its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary revenue center for the Company will be the sale of paintball guns and paintball supplies through its retail location, which will be located in a relatively rural area near the Company’s targeted market so that the Company can provide a place where paintball enthusiasts can play. The facility will feature a 2 to 3 acre paintball playing arena where people can rent paintball guns, fatigues, and purchase paintball supplies. Management expects that this segment of the business will generate 35% of the Paintball Store and Field, Inc.’s aggregate revenues. The third section of the business plan will further describe the services offered by Paintball Store and Field, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Paintball Store and Field’s mission is to become the recognized local (and possibly regional) leader in providing customers with an expansive line of paintball products coupled with an exciting facility from which paintball enthusiasts can play the sport.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals (especially males between the ages of 16 and 35) within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Paintball Store and Field, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Paintball Store and Field, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Paintball Store and Field, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Paintball Store and Field. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the paintball products and field rental services offered by Paintball Store and Field, Inc.

3.1 Sales of Paintball Guns and Paintball Supplies

The Company will carry an extensive variety of pistols, large caliber paintball/air guns, and a number of accessories commonly used within amateur and professional paintball games. The paintball gun products offered by the Company are priced from $80 to $800, which allows paintball enthusiasts of any socioeconomic level the ability to purchase the Company’s products.

3.2 Rental of Paintball Equipment and Field Usage

The secondary revenue source for the business will come from the ongoing usage of the Company’s paintball field coupled with the rental/sale of paintball equipment (guns, fatigues, CO2 canisters, and paintballs). Each person playing the sport will be given access to the field for six hours. Customers will pay a flat rate of $60 to $80 for renting gear and using the Company’s paintball field facility. The sales of paintball ammunition will not be included in the rental fees. This is an extremely important source of revenue for the business as the contribution margins generated through this income center are extremely high. Additionally, it will allow the business to remain profitable despite any declines in sale of paintball guns.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the paintball industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Insurance statistics show that paintball is one of the safest sports in existence, even more so than golf. The sport requires a significant amount of equipment that can cost anywhere from a few hundred dollars to a few thousand dollars. Among paintball gun retailers and field providers, the aggregate revenues generated exceed $500 million dollars in 2007. Management expects that the ongoing growth rate of the industry will remain in step with the growth of the general economy. However, paintball is quickly becoming a popular sport among the industry’s core demographic of young males, and Management foresees the possibility that the industry will grow at a higher than expected rate as more people become paintball enthusiasts.

4.3 Customer Profile

The National Shooting Sports Foundation estimates that there are approximately 8 million paintball enthusiasts within the United States. Males dominate the market with 88% of the market share. By age demographics, males between 12 and 24 comprise of more than 50% of the market. The remaining age demographics are primary among males 25 to 35. Men over the age of 40 consist of a very small portion of the aggregate market. The average paintball enthusiast spends approximately $1,200 per year on equipment, rentals, and accessories related to the sport of paintball. Approximately $300 is spent per year on fees relating to the use of paintball facilities among enthusiasts. The NSSF defines a paintball enthusiast as a person that engages in paintball activities at a licensed facility more than 10 times per year. Management is well aware of the statistics relating to the paintball industry and the Company’s marketing messages, sales literature, and other marketing strategies are properly geared towards the market’s core audience of males aged 16 to 35.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Paintball Store and Field, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Paintball Store and Field to easily target its demographics within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Paintball Store and Field, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as paintball fields, now the Internet to conduct their preliminary searches. Mr. Doe will register Paintball Store and Field, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the product lines sold by the Company, the business’ location, its playing field, and directions on how to get to Paintball Store and Field’s facilities. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the paintball products and field playing services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Paintball Store and Field, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $250,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the sport of paintball is a relatively low cost activity, and the Company will continue to generate very high margin streams of income from the rental and usage of its equipment and playing field, which will ensure the continued profitability of the business despite potential declines in sales of paintball equipment.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis