It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $110,000 for the development of a party equipment rental business while showcasing the expected financials and operations over the next three years. Party Equipment Rental, Inc. (“the Company”) is a New York based corporation that will provide for the rental of party equipment for children’s parties, weddings, and other events to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Party Equipment Rental is primarily in the business of renting equipment in conjunction with large scale events such as weddings, Bar/Bat Mitzvahs, children’s parties, Sweet Sixteen parties, and corporate events. The Company will provide for the delivery, set up, and pickup of rented equipment for each event. The Company will maintain an expansive inventory of tables, chairs, inflatable children’s playgrounds, and other products that are commonly used in conjunction with party equipment rental businesses. Currently, Mr. Doe is sourcing a number of vendors from which the business can acquire large inventories of rentable products. The third section of the business plan will further describe the services offered by Party Equipment Rental, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Party Equipment Rental, Inc.’s mission is to become the recognized local leader in its targeted market for rental of party equipment.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as an entrepreneur. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and event planners within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Party Equipment Rental, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Party Equipment Rental, Inc. requires $110,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Party Equipment Rental, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Party Equipment Rental, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the party equipment rental services offered by the Company.

3.1 Rental of Party Equipment

The primary revenue center for the business will be the rental of equipment for parties such as weddings, Bar/Bat Mitzvahs, Sweet Sixteen parties, corporate events, and children’s birthday parties.

3.2 Ancillary Services

The Company will generate secondary streams of revenues from other services related to renting party equipment such as delivery of items, setup, onsite management (especially important for events that involve children’s inflatable party equipment), and cleanup/pickup of equipment. Management expects 20% of the Company’s aggregate revenues will come from these services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the party equipment rental industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The party equipment rental and supply business consists of 3,500 suppliers across the Untied States that rent inflatable party equipment, grills, stoves, party tents, tables, chairs, and other items normally associated with large scale parties and events. Among these market agents, aggregate yearly revenues are approximately $3.5 billion dollars per year. The industry employs more than 26,000 people, and provides annual payrolls in excess of $750 million dollars. The growth of this industry has remained on par with the growth of the economy in general, and is expected to remain as such as time continues.

4.3 Customer Profile

Management has developed two categories of customer: individual and corporate. Among individuals, the Company expects that people that are hosting weddings, birthday parties, Sweet Sixteen parties, Bar/Bat Mitzvahs, block parties, and other events will contract with Company to provide an extensive variety and party equipment. Among these users, Management has outlined the following demographics: • Household income exceeding $35,000 • Is willing to spend up to $200 to $1,500 for rental of party equipment. The second demographic targeted by the Company are corporate event planners and independent event planning businesses. These companies will directly contract with the Company to provide equipment for large scale events. Among these businesses, Management has outlined the following demographics: • Event has a budget of at least $7,500. • Event will have an attendance of at least 50 people. • Event will a budget of $500 to $2,000 for party equipment rentals

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Party Equipment Rental, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with event planners within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Party Equipment Rental, Inc. to easily target individuals and businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the party equipment rental services that the Company is selling. Party Equipment Rental, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as renters of party equipment, now the Internet to conduct their preliminary searches. Mr. Doe will register Party Equipment Rental, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the services offered by the business, relevant contact information, and preliminary pricing information. Finally, the business will develop ongoing relationships with event planners that will subcontract the rental of party equipment to the Company.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Party Equipment Rental, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $110,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. In the event of an economic recession, the Company may have issues with top line income as individuals and businesses scale down the size of their hosted events. However, despite decreases in revenues, Party Equipment Rental, Inc. will be able to remain profitable due to the very high gross margins generated by the business.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis