It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $70,000 for the development of a personal shopper service while showcasing the expected financials and operations over the next three years. Personal Shopper, Inc. (“the Company”) is a New York based corporation that will provide outsourced style consulting and personal shopping services to wealthy customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue source for the Company will come from shopping on behalf of wealthy customers that simply do not have the time to purchase fashionable and wearable clothing for their wardrobes. As many wealth people, including professionals and executives have become increasingly busier over the last ten years, the demand for people that can acquire clothes and other items on their behalf has increased significantly. Mr. Doe is seeking to capitalize on this trend. The business will also generate secondary revenue streams related to pass through travel costs that are marked up 30% related to acquiring goods on behalf of the Personal Shopper’s clients. The third section of the business plan will further describe the services offered by the Personal Shopper.

1.2 The Financing

Mr. Doe is seeking to raise $70,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Personal Shopper’s mission is to become the recognized leader in its targeted market for personal style consulting and personal shopper services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the fashion industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target wealthy individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Personal Shopper, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Personal Shopper, Inc. requires $70,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Personal Shopper, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Personal Shopper. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Company.

3.1 Personal Shopping and Style Consulting Services

The primary revenue stream for the business will come from the per hour fees associated with providing personal shopping advice and services to wealthy clients. The Company will take the client’s measurements; have discussions about their type of style, and their budget requirements. From there, the Company will go to stores to purchase items that are to the tastes of clients. As mentioned in the executive summary, many busy professionals and executives do not often have the time to carefully select pieces for their wardrobes, and as such, the business will provide this service for them. The expected per hour fees for providing this service will be $80 per hour.

3.2 Ancillary Services

The business will generate a modest amount of additional income from the markup over costs related to travel expenses to and from stores on behalf of clients. The Company will charge a small per mileage fee depending on the distance from which the Company’s personal shoppers will need to travel to stores and then back to the client’s location.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the personal services industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

Within the United States, there are 3,000 businesses that directly provide personal services including concierge services, style consulting, and personal shopper services. Each year, these businesses aggregate generate more than $3 billion dollars of revenue while providing jobs for more than 25,000 people. Aggregate payrolls in each of the last five years have exceeded $1 billion. This is a mature industry, and the future expected growth rate of the general economy is expected to mirror that of the industry. Currently, the deleterious economic conditions within the United States and abroad may have an impact on the Company’s ability to initially generate significant amounts of top line income. However, the customers sought by the Personal Shopper are wealthy people, and they are less swayed by negative changes in the economy.

4.3 Customer Profile

The Personal Shopper’s average client will be an upper middle class to upper class man or woman living in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Personal Shopper, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements and word of mouth advertisements.

• • Establish relationships with concierge services within the target market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Personal Shopper, Inc. to easily target wealthy men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Personal Shopper, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as personal shoppers, now the Internet to conduct their preliminary searches. Mr. Doe will register Personal Shopper, Inc.’s website with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s services, preliminary pricing, and the experience that Mr. Doe and has staff have in the personal service and apparel industries. Personal Shopper, Inc. will maintain a sizable amount of print and traditional advertising methods within local markets to promote the personal shopping services that the Company is offering.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Personal Shopper, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $70,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Personal shopper and style consulting services are a luxury, and during tough economic climates, the Company may have issues with top line income and client retention. However, and as discussed earlier, the business is catering to wealthy people that have a much greater ability to continue to live wealthier lifestyles despite deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis