It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $10,000 for the development of a pet sitter (overnight care) business while showcasing the expected financials and operations over the next three years. Pet Sitter, Inc. (“the Company”) is a New York based corporation that will provide care of all types of animals well as overnight in-home services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing daytime and overnight care of pets throughout the New York metropolitan area. Management will charge $50 per evening for pet sitting services. The Company will also provide a wide number of services to pet owners living within the target market. These services include, but are not limited to: • Pick up and delivery of animals (in unusual circumstances) Management’s core value for handling animals is to treat animal with integrity and respect. The Company and its staff understand the anxiety faced both by the animal and the dog’s owner during a period of separation. The Company focuses a significant amount of its marketing messages on the fact that Pet Sitter, Inc.’s services are a good alternative to kenneling. The third section of the business plan will further describe the services offered by Pet Sitter.

1.2 The Financing

Mr. Doe is seeking to raise $10,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Pet Sitter’s location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Pet Sitter’s mission is to become the recognized local leader in its targeted market for in home pet sitting.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the animal care industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Pet Sitter, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Pet Sitter, Inc. requires $10,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Pet Sitter, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Pet Sitter, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by Pet Sitter, Inc.

3.1 Pet Sitting and Nighttime Care

As stated in the executive summary, the primary revenue center for the Company will come from the ongoing daytime and nighttime care offered to pet owners in their own homes. The business will operate on a day to day basis for owners, and the anticipated monthly fees charged to each owner will be approximately $50 to $75 per day. The business, at the onset of operations, will have three animal handlers on staff to appropriate care for animals during the day and evening.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the animal care industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in a state of sluggish growth. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish growth will continue for a significant period of time, at which point the economy will begin a prolonged recovery period. However, animal care businesses operate with great economic stability as people who need to travel will continue to require kenneling services for their animals.

4.2 Industry Analysis

The independent animal care industry consists of 8,100 businesses that operate throughout the United States. As of the last economic census, the annual revenues generated by the industry exceeds $1.5 billion per year. The industry also employs more than 33,700 people. The growth of the industry has remained on par with that of the general economy. The ancillary pet care service market is a mature industry, and Management expects that continued growth of the industry mirror that of the US economy in general.

4.3 Customer Profile

The Pet Sitter’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend up to $75 per day for services for their pets.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Pet Sitter, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Pet Sitter.

5.1 Marketing Objectives

• • Establish relationships with veterinarians within the target market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Pet Sitter to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Pet Sitter will also use an internet based strategy. This is very important as many people seeking local services, such as pet sitters, now the Internet to conduct their preliminary searches. Mr. Doe will register the Pet Sitter, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website that will showcase the facility, its services, its quality treatment of animals, relevant contact information, and pricing. At the onset of operations, Mr. Doe will also develop ongoing referral relationships with local veterinarians that will recommend the Company’s services. The Company will also develop sales literature regarding the Company’s services, which can be placed in veterinarians’ offices.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Pet Sitter, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $10,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economic market. Pet sitting services are expensive, and as the economy is currently in recession the demand for these services may continue to decrease. However, the business provides overnight care services, which are required from people that are traveling, and Management feels that this service will not decrease despite changes in the general economy.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis