It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a printing brokerage while showcasing the expected financials and operations over the next three years. Print Brokerage, Inc. (“the Company”) is a New York based corporation that will provide brokering of printing jobs (large scale printing, business cards, etc) to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The Print Brokerage will provide services related to mass printings, oversized printing, mailer printings, letterhead printing, and business cards. The Company will outsource a majority of its work to commercial printers within the target market. The Company will also generate a moderate amount of income from its in house printing services, which will primarily consist of letter head printing services. The third section of the business plan will further describe the services offered by the Print Brokerage.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Print Brokerage’s mission is to become the recognized leader in its targeted market for printing and print brokerage services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the commercial printing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and small businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Print Brokerage, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Print Brokerage requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Print Brokerage, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Print Brokerage. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Print Brokerage.

3.1 Large Commercial Printing Services and Print Brokering

The primary function of the business is to duplicate large scale printing such as posters, brochures, and other large format and high gloss documents that cannot be produced on traditional printers. Print Brokerage, Inc. will also be able to provide catalogs, mailers, presentation folders, data sheets, letterhead, publications, and other forms. The company will also be able to provide mass scale print brokering for orders that exceed the Company’s in-house printing capabilities. Mr. Doe is currently souring a number of commercial printers that will provide these services on behalf of the Company.

3.2 Small Printing Services

In addition to the Company’s large scale printing capabilities, the business will also able to provide stationery and business card printings. This is an important part of the business because it provides a predictable stream of revenue from its high transaction volume. Unlike copy shops and small printing companies, Print Brokerage will be able to produce these products on site in a cost effectively and quickly. These services will be primarily completed in house.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the print brokerage industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the United States there are approximately 5,800 businesses that provide specialized printing and print brokering services to both the individual and business general public. Each year, these businesses aggregate generate more than $6.2 billion dollars of revenue and provide jobs for more than 80,000 people. Aggregate payrolls have reached $2 billion dollars in each of the last four years. The industry has undergone significant changes in the last five years as specialized printing technology has allowed smaller businesses to acquire printing equipment that can print, scan, and duplicate large scale printings directly from their office. Newer printer technology coupled with the increase in the number of technology manufacturers has significant driven down the price of this type of service. However, the price of large format and large scale printing equipment has remained high as small businesses and home based businesses do not have a regular need for this type of service.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Print Brokerage intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with commercial printers within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Print Brokerage to easily target individuals and businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Print Brokerage will also use an internet based strategy. This is very important as many people seeking local services, such as print brokerages, now the Internet to conduct their preliminary searches. Mr. Doe will register the Print Brokerage with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the printing and print brokerage services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Print Brokerage will have an annual revenue growth rate of 8% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, small business and municipal printing services are required in any economic climate, and the high margins generated from print brokering services will ensure that the Company can remain profitable and cash flow positive at all times.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis