It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $450,000 for the development of a recreational vehicle dealership while showcasing the expected financials and operations over the next three years. RV Dealer, Inc. (“the Company”) is a New York based corporation that will provide sales of recreational vehicles (RV), sales of after market parts, and mechanical services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary revenue source for the business will be the direct sales of recreational vehicles to customers. Mr. Doe is currently developing a number of dealership relationships with major RV manufacturers so that the business can quickly acquire its inventories. Furthermore, Mr. Doe expects that the business will sell 1 to 3 RVs per month, each with an average purchase price of $50,000 to $100,000. The business will also offer maintenance services and RV upgrades in parts, paint, add-ons, detailing and anything else the customer requests and is willing to pay. This is an extremely important business unit for the Company as the recurring streams of revenue generated by the business will help to offset any potential risks associated with the business. The third section of the business plan will further describe the services offered by the RV Dealer.

1.2 The Financing

Mr. Doe is seeking to raise $450,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The RV Dealer’s mission is to become the recognized leader in its targeted market for RV sales and mechanical services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

RV Dealer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the RV Dealer requires $450,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the RV Dealer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the RV Dealer. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the RV sales and mechanical services offered by the RV Dealer.

3.1 Sales of RVs

As stated in the executive summary, the business will carry a diverse line of Restroom a number of brand name manufacturers both domestically and internationally. At this time, Mr. Doe is actively sourcing manufacturers that will develop distributor relationships with the Company so that it can acquire its wholesale inventories of RVs. The Company will maintain a 10,000 square foot show room. Management expects to sell 1 to 3 RVs on a monthly basis.

3.2 Parts and Services

In addition to the products above, the Company will also provide RV parts and service to clients. Mr. Doe anticipate that the business will earn a 95% gross margin from the sale of maintenance services and a 70% gross margin on the sales of after-market parts. This is an important revenue and profit center for the Company. The service aspect to the RV Dealer’s operations will ensure that the business will remain profitable and cash flow positive despite any declines in new/used RV sales.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the RV dealer industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Among RV dealers, there are 3,000 companies that sell new and used RVs. This is a $10 billion dollar industry that has its most prominent sales centers located in the Southeastern portion of the United States and within the Midwest. Among RV dealers, sales have skyrocketed over the last five years as more baby boomers move into retirement. It is a classic retirement present to purchase an RV for nationwide traveling. Each year, gross receipts have increased in excess of 9.7%. This growth has outpaced the general economic growth by 6% per year. This trend is expected to continue as more baby booms move into their retirement age. However, it is interesting to note that the number of establishments operating in the industry has only increased 6.7% over the same study conducted by the US Economic Census. This is a mature industry, and the expected future growth rate will equal that of the economy in general. As the current economic climate in the United States is difficult, the Company may have issues with top line income. However, the Company’s mechanical services (which generate high margin income) will ensure the continued profitability of the business on a month to month basis.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The RV Dealer intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the RV Dealer.

5.1 Marketing Objectives

• • Acquire a highly visible location with expansive signage to increase visibility among drivers and passers-by in the target market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the RV Dealer to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The RV Dealer will also use an internet based strategy. This is very important as many people seeking local businesses, such as RV dealers, now the Internet to conduct their preliminary searches. Mr. Doe will register the RV Dealer with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s current inventory, its mechanic services, its Management Team, hours of operation, and location information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the RVs and RV repair services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The RV Dealer will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $450,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. RVs are purchased as secondary vehicles, and during deleterious economic climates, the business may have issues with top line income. However, and as stated before, the Company will be able to maintain profitability from its mechanical services.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis