It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a sandwich while showcasing the expected financials and operations over the next three years. The Sandwich Shop, Inc. (“the Company”) is a New York based corporation that will provide a diverse line of sandwiches and beverages to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the sale of sandwiches, salads, and beverages sold throughout the Sandwich Shop’s retail location. The business will make each sandwich to the customer’s specifications in addition to having a number of specialty sandwich selections on the menu. Mr. Doe anticipates that the business will generate contribution margins of 70% on each dollar of revenue generated. The Company will generate secondary streams of revenue from catering services provided to local individuals for parties and for corporate/business gatherings. The third section of the business plan will further describe the services offered by the Sandwich Shop.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Sandwich Shop’s mission is to become the recognized leader in its targeted market for providing an outstanding variety of sandwiches and catering services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail food management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Sandwich Shop, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Sandwich Shop requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Sandwich Shop, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Sandwich Shop. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the food products and catering services offered by the Sandwich Shop.

3.1 Food and Beverage Sales

The primary revenue center for the Sandwich Shop will be the sale of sandwiches freshly prepared for each customer. Ingredients will be purchased on a daily basis, and customers can chose from a number of different bread styles, meats, and toppings. The Company will also have a number of freshly prepared salads for customers that do not want to purchase a sandwich. The Sandwich Shop will also have an expansive line of beverages including fountain sodas and bottled drinks. As time progresses, the Sandwich Shop may reorganize its menu to offer combination deals similar to large franchised competitors that including a sandwich, a side (such as chips), and a beverage.

3.2 Catering Services

The Company’s secondary source of revenue will come from catering services provided to individuals/businesses that are hosting small to medium sized parties. The Company will have the ability to put together large sandwich platters specific to a party’s size and customer specifications. Mr. Doe anticipates that approximately 20% of the Company’s revenues will come from this aspect of the business’s operations.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the retail food industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

4.2 Industry Analysis

There over 600,000 restaurants and eateries in the United States. Gross annual receipts total more than $372 billion dollars per year. It is one of the country’s largest grossing industries. The industry also employs over ten million people, and generates an average annual payroll of more than $34 billion dollars per year.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Sandwich Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Sandwich Shop.

5.1 Marketing Objectives

• • Regularly distribute discount coupons to people within the target market.

• • Establish relationships with local event planners so that the business can grow its catering business.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Sandwich Shop to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Prior to the Company’s grand opening the business will engage a large print campaign that will feature information about the Sandwich Shop’s location, its low priced menu, and special discounts during the first month of operation. The business, on a regular basis, will distribute via circular/mail discount coupons for all food items sold within the Sandwich Shop. The Company will maintain a sizable amount of regular print and traditional advertising methods within local markets to promote the sandwich products that the Company is selling. Mr. Doe will also develop relationships with local event planners so that the business can generate large orders by catering local events. Management anticipates that this aspect of the business will be primarily geared towards small individually hosted parties and small business/corporate events.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Sandwich Shop will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the pricing point for the Company’s food products is relatively low, and only a severe economic recession would cause a drop in top line income. Additionally, the high gross margins generated by the business will allow the Sandwich Shop to remain profitable despite moderate decreases in revenue.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis