It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of a security system installation and service firm while showcasing the expected financials and operations over the next three years. Security Systems Company, Inc. (“the Company”) is a New York based corporation that will provide installations and maintenance of security systems to both business and residential customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

Security Systems Company will be actively engaged in the business of selling, installing, and maintaining cutting edge digital security (including surveillance) systems for businesses and individuals. The Company will sell a number of brand name security systems that it will sell through its location and from installation contracts obtained by Management. The business will receive both large sporadic revenues from complex installations and recurring streams of revenue from ongoing service and upgrades to previously installed systems. The business will also offer extensive consulting services for large corporations that have sophisticated security system needs. The third section of the business plan will further describe the services offered by Security Systems Company, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

It is the goal of the Company to provide outstanding security equipment sales, installation, and consulting to the businesses and general public.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the security services industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Security Systems Company, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Security Systems Company, Inc. requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Security Systems Company, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Security Systems Company, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Security Systems Company, Inc. will have a number of different service and product units that will provide the Company will several high margin revenue streams. Below is a description of each service provided by the Company to its customers

3.1 Security System Installations

The Company will install and maintain systems on the behalf of its business and personal clients. The equipment to be installed will not necessarily come directly from the Company, but Management anticipates that 75% of installed systems will have been purchased directly from the Company. At the onset of operations, Management will hire a four to five installation employees to travel to client’s locations for a complete installation of security systems. The business will also receive ongoing maintenance income from the regular inspection and upgrade of currently installed systems. This is especially important to the Company as during times of economic recession, the Company can still maintain profitability from ongoing maintenance services.

3.2 Sales of Security System Equipment

This is the secondary revenue center for the business. The below listed products will be sold in conjunction with the installation services requested by both residential and commercial clients.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the security service and installation industry, the customer profile, and the competition that the business will face as it progresses through its business operations. As stated earlier, one of the most interesting portions of this business is its ability to generate recurring streams of revenue from inspection, repair, and maintenance services of installed security equipment. This will be especially important during times of economic recession, when Management believes the demand for new installations will slow considerably.

4.2 Industry Analysis

According the U.S. Economic Census, security system installation contractors generated gross revenues of $8 billion dollars. The industry employs more than 110,000 people and outputs gross annual payrolls of $2.5 billion dollars. The market growth in this industry has been resilient, with its average annual year growth rate nearing 15%. The industry is expected to have modest growth over the next 12 to 18 months as the demand for new housing and new commercial facilities has waned. However, and as stated above, companies operating within this industry will remain profitable from the necessary maintenance services offered to customers. The number of establishments, during the five year period ending in 2010, increased more than 75%. Additionally, the aggregate revenues generated by the business grew over 104% over the same period. This increase is primarily attributed to the increase in cost drivers including inflation and the cost of oil.

4.3 Customer Profile

Security Systems Company, Inc. will have two primary customer bases: residential customers and business customers.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Security Systems Company, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with general contractors/real estate developers within the targeted market.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

The Company will engage a number of marketing strategies so that both the business and residential market are aware of the Company’s presence. At the onset of operations, the Company will begin to actively market its services to local businesses, as these users have more of a direct and pressing need for up to date security equipment. This will be accomplished through direct mail advertisements, listings in the local Yellow Books, and cold calling. The business will also develop a limited presence among locally based newspapers that will target the general public. Management expects that individuals living within the area will want to use the Company’s services and security products to protect their homes. Mr. Doe also intends to develop a website showcasing the operations of the business, its product lines, installation services, and relevant contact information. This website will be listed in major online directories as people now use the internet to find local businesses, such as security system installers. Finally, Mr. Doe will establish relationships with general contractors/real estate developers that will contract with the business for installing security equipment into new homes and buildings. These relationships will be of significant importance once the real estate market stabilizes.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Security Systems Company, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $150,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are somewhat sensitive the overall condition of the economic markets. However, security systems and related services are demanded in all economic climates regardless of the general direction of the economy. This is especially true among businesses that have substantial valuable merchandise/resources on their premises.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis