It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a tanning salon while showcasing the expected financials and operations over the next three years. The Tanning Salon, Inc. (“the Company”) is a New York based corporation that will provide access to tanning beds and sales of tanning products to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The Company will pride itself on delivering a high quality tanning experience at reasonable prices for middle and upper middle income earners. The Tanning Salon’s location will feature a number of state-of-the-art tanning beds and other tanning salon services so that each client receives the ultimate enjoyment of our services. Throughout the store, the Company will offer a number of tanning products including sunscreens, tanning lotions, and bronzers that customers can purchase for use within or outside of the store. The third section of the business plan will further describe the services offered by the Tanning Salon.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Tanning Salon’s mission is to become the recognized leader in its targeted market for indoor tanning services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Tanning Salon, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Tanning Salon requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Tanning Salon, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Tanning Salon. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the tanning services and tanning products offered by the business.

3.1 Usage of Tanning Beds

The most important service provided to our customers will be to offer quality tanning salon services for both men and women. The Company will only hire customer service representatives that have a reasonable amount of experience within the industry, and can help each customer with any questions, comments, or concerns that they may have about the Company’s services. The Tanning Salon’s location will feature state of the art tanning beds and bronzing applicators that will provide each client will an unparalleled experience. Additionally, each retail store will feature an atmosphere and floor plan that is conducive to comfort, relaxation, and privacy.

3.2 Sales of Tanning Products

The Company will also make for sale varying tanning products including tanning lotions, sun screens, and bronzers. These goods will be strategically placed throughout each location, and can be purchased when the customer pays for their tanning services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the tanning salon industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Tanning Salons have increased tremendously in popularity over the last ten years. More and more people are frequenting these businesses as people have less time to obtain a tan by sitting outside. Additionally, the importance of people’s outward appearance has become more important in the last decade, with more men and women trying to obtain a youthful look. With these changes in taste, the growth of the tanning salon industry has swelled. There are over 8,400 companies operating within the United States that own, operate, and manage tanning salons. Gross revenues for this industry have now exceeded $2 billion dollars, and the yearly growth rate of this business has exceed 8% for each of the last five years. On an aggregate basis, the industry employs more than 100,000 people and provides gross annual payrolls of $600 million dollars.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Tanning Salon intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Tanning Salon.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Tanning Salon to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Tanning Salon will also use an internet based strategy. This is very important as many people seeking local services, such as tanning salons, now the Internet to conduct their preliminary searches. Mr. Doe will register the Tanning Salon with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the Company’s location, state of the art tanning beds, tanning products, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the tanning salon services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

• • The Tanning Salon will have an annual revenue growth rate of 16% per year.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Tanning salon services are not a necessity, and during an economic downturn, the business may have issues with top line income as customers will have less discretionary income. However, tanning salons generate high margin income, and as such, the business will be able to maintain profitability despite drawbacks in the general economy.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis