It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a tires and rims store while showcasing the expected financials and operations over the next three years. The Tires and Rims Store, Inc. (“the Company”) is a New York based corporation that will provide a broad selection of automotive tires and rims as well as installation services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As mentioned above, the primary revenue stream for the Company will come from the sales of automotive tires and tire rims to customers within the target market. Management has already begun to source a number of well known tire manufacturers and tire rim wholesalers that will provide the business with its initial inventories. The Company will also have the ability to provide customers with customized rims developed by third party manufacturers. The Tires and Rims Store will generate secondary streams of revenue from the sale of installation services related to the products mentioned above. The Tires and Rims location will have two to three vehicle bays from which tires and rims can be installed on customer vehicles. The third section of the business plan will further describe the services offered by the Tires and Rims Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Tire and Rims Store’s mission is to become the recognized leader in its targeted market for tire and rims retailing as well as fast installation services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the automotive industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Tires and Rims Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Tires and Rims Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Tire and Rims Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Tires and Rims Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products and services offered by the Tires and Rims Store.

3.1 Rims and Tire Sales

The Tires and Rims Store will maintain an inventory of tires and a large catalog of tire rims that customers can purchase. The Company intends to heavily market its ability to source rims from a multitude of manufacturers and wholesalers so that customers can add customized features to their vehicles. Each pair of rims sold by the Company generates $500 to $2,000 of revenue for the business.

3.2 Installation of Rims and Tires

The Company will also generate secondary revenues from per hour mechanic charges related to the installation of the products purchased through the Company’s tires and rims showroom. Customers can also use the Company’s installation services if they have purchased rims from third parties. The per hour labor charges anticipated for these services will be $75 per hour, with the average installation costing $150 to $225.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the automotive parts industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, the Company may initially have some issues with top line income generation as tires and rims are a luxury expense, and during times of economic duress (like the current economic situation) discretionary purchases may be eliminated from potential customer budgets.

4.2 Industry Analysis

About 130,000 companies in the US are involved primarily in automotive services (after market parts and service) with combined annual revenue of $65 billion. The industry is highly fragmented: 10,000 companies have annual revenue over $1 million, 150 have revenue over $10 million. Approximately 10% of this market is dedicated to the after-market performance and tuning vehicles. The profitability of individual companies depends on primarily on volume, because many costs are fixed. Large companies are more likely to use expensive diagnostic equipment efficiently and benefit from advertising, but the economies of scale aren't large.

4.3 Customer Profile

The Company expects that the average customer of the Tires and Rims Store will be a male automotive enthusiast that has a specific interest in middle market sedans, hot rods, and sports cars that are customized according to their specifications. Management further expects that the average customer will be between the ages of 21 and 45, and will have an annual household income in excess of $45,000 per year.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Tires and Rims Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Tires and Rims Store.

5.1 Marketing Objectives

• • Establish relationships with other automotive body shops within the target market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Tires and Rims Store to easily target its demographics within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Tires and Rims Store will also use an internet based strategy. This is very important as many people seeking local products/services, such as tire and rims stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Tires and Rims store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website to showcase the Tires and Rims Store’s location, hours of operation, inventory, and pricing for products. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the tires, rims, and installation services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Tires and Rims Store will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are moderately sensitive to changes in the general economy. The Company’s revenues will come from the ongoing installation of wheels/rims and product sales. As such, during times of economic recession, the Tires and Rims Store may have trouble generating top line income as the services and products offered by the Company are not-essential to the operating functions of an automobile. However, the gross margins generated by the Company’s services will allow the business to continue to service its financial obligations on a monthly basis.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis