It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a toy store while showcasing the expected financials and operations over the next three years. Toy Store, Inc. (“the Company”) is a New York based corporation that will sell a diverse inventory of children’s toys and books to customers within its target market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, the Toy Store will carry an expansive line of brand name toys and books for both simple enjoyment and education. Mr. Doe anticipates that the business will achieve margins of 70% on each dollar of revenue generated through the store. The Company will also generate secondary streams of revenue from gift wrapping services that will be offered on-site. At this time, Mr. Doe is sourcing a number of distributors and wholesalers that will provide the business with its inventories of brand name toys and children’s books. The third section of the business plan will further describe the services offered by the Toy Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Toy Store’s mission is to become the recognized local leader in its targeted market for providing an expansive inventory of educational/entertainment toys and books for children.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Toy Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Toy Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Toy Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Toy Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the toy store products and gift wrapping services offered by the Toy Store.

3.1 Sales of Toys

As stated in the executive summary, the primary operations of the business will consist of the retail sale of toys, books, educational items, and other products that with a focus on children between the ages of 6 months and 12 years old. Mr. Doe is currently sourcing both the retail location and the distributors that will provide the Company with its initial inventories. Once retail operations commence, Mr. Doe intends to develop an online portal that will allow people to order merchandise directly from the Company’s online website. This will allow the Toy Store to generate revenues from outside of its retail location. This has become a popular trend among smaller retailers (in an effort to boost revenues), and Mr. Doe intends to full capitalize on the power of selling via the Internet.

3.2 Gift Wrapping Services

The Company will generate modest streams of secondary revenues through the sale of gift wrapping services. Mr. Doe anticipates that these services will be popular during the holiday season, and will aggregately provide 4% of the Company’s top line income.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the toy retailing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 11,000 companies that operate one or more retail location with the intent to sell children’s toys. Each year, these businesses aggregately generate more than $20 billion of revenue while concurrently providing jobs to more than 145,000 people. Payrolls in each of the last five years have exceeded $2 billion. This is a mature industry, and the expected future growth rate of the business will equal that of the general economy. As stated in the previous chapter, one of the most common trends within the industry is to develop online platforms that allow smaller retailers, like the Toy Store, to develop a platform from which they can make sales on a nationwide basis.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Toy Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Toy Store.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Toy Store to easily target individuals and families with children within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Toy Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as toy stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Toy Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the inventory of the Toy Store, allow customers to place orders for merchandise over the internet, show images of the retail location, and provide relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the toys that the Company is selling. This efforts will be greatly expanded during the holiday seasons.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Toy Store will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Toys for children are non-essential, and during economic slowdowns the Toy Store may experience a drop in top line revenues. However, the gross margins of the business are significantly high enough to ensure that the business can remain profitable and cash flow positive despite moderate pullbacks in revenue.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis