It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a travel agency while showcasing the expected financials and operations over the next three years. Travel Agency, Inc. (“the Company”) is a New York based corporation that will provide arrangements for travel to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Company also intends to create, market, and operate a full service travel agency that caters to the travel needs of both individuals and companies. Mr. Doe intends to develop ongoing relationships with a number of local businesses and corporations that have frequent travel needs among their employees, and the business will cater extensively to this segment of the market. The business will receive its revenues from the direct sale of accommodations as well as incentive fees from hotels, airlines, car rental agencies, and other businesses that cater to the needs of travelers. The third section of the business plan will further describe the services offered by Travel Agency, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Travel Agency’s mission is to become the recognized leader in its targeted market for travel arrangement services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the travel industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, businesses, and large corporations within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Travel Agency, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Travel Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Travel Agency, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Travel Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, the Company will act as a full service travel agency that will assist individuals and businesses with their travel needs. The Company, through its online terminal, will be able to cost effectively arrange travel plans for vacationers and business travelers. One of the primary benefits of using the Company’s services instead of booking their travel accommodations online is that the Travel Agency’s customers will have access to: • A knowledgeable staff that can make all of their travel arrangement needs. • 24 hour support among customers that have issues with their travel arrangements.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the travel agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The travel industry has undergone significant changes in the last five years. With the advent of the Internet, many travel agencies have changed their focus more towards luxury, vacation, and business travel rather than offering full service travel services. According to the U.S. Economic Census, there are over 29,000 established travel businesses within the United States. The industry, on average, generates $10 billion dollars in gross receipts, and employs more than 183,000 people. Gross payroll figures from the last economic census indicated that $4.4 billion dollars are paid annually to employees of travel companies. Additionally, the Patriot Act has placed significant regulatory burdens on travel agents to monitor the financial transactions of their clients. All travel agencies must now heavily document all forms of identification and payment from their clients. These measures were enacted to ensure that airlines, airports, and the government are fully aware of the passenger lists at all times.

4.3 Customer Profile

Travel Agency, Inc.’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $500 to $10,000 per trip or vacation. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Travel Agency, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Travel Agency.

5.1 Marketing Objectives

• • Establish relationships with local businesses and corporations that will use the Travel Agency on an ongoing basis.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Travel Agency, Inc. to easily target individuals and businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Travel Agency, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as travel agencies, now the Internet to conduct their preliminary searches. Mr. Doe will register the Travel Agency with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the travel arrangement services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Travel Agency, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. With the current economic climate in the United States in recession, people may forgo travel arrangements in regards to vacations. Additionally, businesses may scale back on their travel needs as well. However, the high margin income generated by the business will ensure that the Company can remain profitable in any economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis