It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a web development and search engine optimization (“SEO”) firm while showcasing the expected financials and operations over the next three years. The Web Development, Inc. (“the Company”) is a New York based corporation that will provide website development and internet marketing to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, The Web Development firm will be actively engaged in providing high impact organic internet marketing strategies to internet based businesses and people seeking to create a web presence. These services seek to place customers’ website in search engine rankings for selected keywords that describe the product or service offered by the customer. This is a highly technical strategy that involves the use of algorithms for relevant content. The Company will also help customers manage their monthly advertising expenditures through pay-per-click advertising which allows business owners to immediately appear on the first page of a website. This is a non-organic means of increasing the presence of a website, and Management feels that this avenue of growth is very important as the business will be able to generate highly predictable management fees on a month to month bass for these services. The Company also provides customers with the development of web application development services specifically for complicated customized computing needs. The primary focus of these services is the development of Web 2.0 technology used in conjunction with e-commerce websites. Web 2.0 technologies are the second generation of information technology that seeks to create a network of users that can directly collaborate on projects. The third section of the business plan will further describe the services offered by the Web Development Company.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Web Development’s mission is to become the recognized leader in its targeted market for internet marketing and web development services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the technology industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and small businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Web Development, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Web Development requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Web Development, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Web Development Firm. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the website development and SEO services offered by the Web Development, Inc.

3.1 Website Development

The primary revenue center for the business is the development of website applications including customized websites for medium sized businesses. Within this aspect of the business, the Company will charge $5,000 to $20,000 for each project undertaken by the Company. Customers that use these services will be seeking to develop an expansive e-commerce, or application intensive website. Through the Owners’ diverse areas of expertise, they will be able to provide small, medium, and larger sized businesses with enterprise level applications customized for any purpose.

3.2 Internet Marketing

The secondary offering of the Company is search engine optimization services. This service works by examining the keywords of any given website, and then applying these keywords to search engines that the Company enrolls its customers. This service provides users with the ability to appear on the direct search engine results for their selected keywords. Search engines such as Google, Yahoo, MSN, Ask.com, and many others use complicated algorithms to rank specific websites based on their relevance to the keyword. By adding keyword rich content to a website, the Company will be able to proactively increase the clients’ website’s visibility by integrating their keywords into these search directories. The technical aspect to this service is highly complex, and Management can provide a potential investor with a technical specification document outlining the structure of how these services are rendered. This is the primary revenue center for the business, and Management expects that the Company will generate $5,000 to $30,000 per client that uses the Company’s line of internet marketing services. These services will be integrated with the Company’s web development services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the technology industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The technical consulting industry has mushroomed in size over the last five years. Rapid increases and developments in computer technology have caused the average user to rely on computer professionals to handle their web development, internet marketing, and search engine optimization needs. In the United States, the market for computer services is immense. Last year of $300 billion dollars was spent nationwide on computer and computer related services. The United States Economic Census estimates that there are more than 200,000 businesses that provide services similar or identical to that of Company. As time progresses, Management expects that the number of businesses operating within the search engine optimization market will continue to grow as these services are heavily in demand. This segment of the computer consulting industry is relatively new as many companies have realized that in order to thrive online, an expansive marketing and advertising campaign is needed to continually draw traffic to their website. The popularity of these services have skyrocketed over the last two years as many search engines now allow for special placement among online directories. Furthermore, the use of pay-per-click advertising has allowed many smaller internet businesses to thrive on the web. The Company will seek to capitalize on this service by managing PPC marketing campaigns. This service will provide the Company with an ongoing stream of revenue on a month to month basis.

4.3 Customer Profile

Any online business that is seeking to expand their online presence is a potential client of the Company. As such, the demographic categories for these businesses is excessively large as there are hundreds of thousands of internet entrepreneurs that are seeking to acquire the same clientele as those of Web Development, Inc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Web Development, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with businesses planners within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Web Development, Inc. to easily target people and small business owners within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Web Development Firm will also use an internet based strategy. This is very important as many people seeking local services, such as web developers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the internet and web development services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The Web Development firm will have an annual revenue growth rate of 9% per year.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, specialized technology services are demanded by businesses and individuals due to the simple fact that very few small and medium sized business owners can develop their own in house e-commerce platforms. As such, only a severe economic downturn would result in a decline in revenues.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis