It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a green energy products distributor while showcasing the expected financials and operations over the next three years. Green Energy Products, Inc. (“the Company”) is a New York based corporation that will provide for the wholesale distribution of green energy products to retailers and HVAC companies. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing purchase orders of wholesale low energy and green energy products from retailers and contractors based in the Company’s target market. The business will earn contribution margins of 70% on each dollar of revenue generated through the wholesale distribution of green energy products through the Company’s sales channels.

The business will also earn substantial secondary incomes from ancillary distribution fees and services rendered to customers that operate outside of the Company’s target market radius.

The third section of the business plan will further describe the products offered by Green Energy Products, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s location.

• Financing for the first six months of operation.

• Capital to purchase the Company’s inventory of green energy products.

Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Green Energy Product’s mission is to become one of the foremost distributors of low energy and green energy products for retailers within the Company’s targeted markets.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the general distribution industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target retail locations and contractors within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Green Energy Products, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Green Energy Products requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Green Energy Products, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Green Energy Products, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Management is currently in the process of sourcing a number of companies that produce and market wholesale low energy products and green energy products for selected retail stores. The business intends to offer a broad selection of green energy products that are related to the sale of wholesale distribution to the general public. These products include, but are not limited to:

• Solar Panels

• Magnetic Induction Kitchen Equipment

• Low Energy Devices

• LED products

Management anticipates that the Company will be able to mark-up purchased inventory 65% of its actual cost.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the green energy products industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is in a state of moderate growth. Unemployment rates have declined while asset prices have risen substantially. As such, now is a strong market for developing a green energy products distributor.

4.2 Industry Analysis

Within the United States, there are more than 2,000 companies that specialize in the wholesale distribution of green energy products to retail locations and contractors that generate more than more than $10 billion per year. The industry employs more than 50,000 Americans and annual payrolls of $3 billion year.

The growth rate of this industry is expected to remain strong as the demand for low energy and ecologically friendly products has grown significantly over the past five years. This has been primarily attributed to increased awareness and care for the environment as well as rising energy prices.

4.3 Customer Profile

Green Energy Product’s average end user will be a retail seller or contractor operating within the Company’s target market. Common traits among clients will include:

• Annual revenues exceeding $1,000,000 per year.

• Will spend $2,500 to $10,000 per month with the Company.

• Operates within 15 to 25 miles of the Company’s operational radius.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Green Energy Products, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Green Energy Products, Inc.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market that will connect the business to retailers and contractors.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Green Energy Products, Inc. to easily target retail stores and contractors within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its products to retail locations.

The Green Energy Products, Inc. will also use an internet based strategy. This is very important as many people seeking local products, such as wholesale green energy products distributors, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential retail customers can easily reach the business. The Company will also develop its own online website.

The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the green energy products that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• Green Energy Products, Inc. will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $100,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a more severe economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis