It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a wine distributor while showcasing the expected financials and operations over the next three years. Wine Distributor, Inc. (“the Company”) is a New York based corporation that will provide for the wholesale distributor of wine to retailers. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing purchase orders of wholesale wines from retailers based in the Company’s target market. The business will earn contribution margins of 70% on each dollar of revenue generated through the wholesale distribution of wine through the Company’s sales channels.

The business will also earn substantial secondary incomes from ancillary distribution fees and services rendered to customers that operate outside of the Company’s target market radius.

The third section of the business plan will further describe the products offered by the Wine Distributor.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s Wine Distributor location.

• Financing for the first six months of operation.

• Capital to purchase the Company’s inventory of drink products.

1.3 Mission Statement

Wine Distributor’s mission is to become one of the foremost distributors of wine and related products for retailers within the Company’s targeted markets.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the wine distributor industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target retail locations within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Wine Distributor, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Wine Distributor, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Wine Distributor, Inc.

2.5 Exit Strategy

If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Wine Distributor, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Management is currently in the process of sourcing a number of companies that produce and market wholesale wine and related products for selected retail stores. The business intends to offer a broad selection of wine and related products that are related to the sale of wholesale distribution to the general public.

Management anticipates that the Company will be able to mark-up purchased inventory 65% of its actual cost.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the wine industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is in a state of moderate growth. Unemployment rates have declined while asset prices have risen substantially. However, wine is in demand in all economic climates. As such, the business will be able to remain profitable and cash flow positive at all times.

4.2 Industry Analysis

Within the United States there are approximately 75,000 companies that specialize in the sale and distribution of wine and alcoholic beverage drinks to the general public. Each year, these businesses aggregately generate more than $100 billion dollars of revenue and provide jobs for almost 1,000,000 Americans. For the last five years, annual payrolls have exceeded $20 billion dollars a year among these individuals.

There is currently no legislation or other issues pending that are expected to impede the continued growth of the industry.

4.3 Customer Profile

Wine Distributor’s average end user will be a retail seller operating within the Company’s target market. Common traits among clients will include:

• Annual revenues exceeding $1,000,000 per year.

• Will spend $2,500 to $10,000 per month with the Company.

• Operates within 15 to 25 miles of the Company’s operational radius.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Wine Distributor, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market that will connect the business to retailers.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Wine Distributor to easily target retail stores within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its products to retail locations.

The Wine Distributor will also use an internet based strategy. This is very important as many people seeking local products, such as wholesale alcoholic beverage distributors, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential retail customers can easily reach the business. The Company will also develop its own online website.

The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the wine and related products that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• The Wine Distributor will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a more severe economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis