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1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a patient advocacy service while showcasing the expected financials and operations over the next three years. Patient Advocacy Service, Inc. (“the Company”) is a New York based corporation that will provide patient advocacy consulting and services to customers in its targeted market. The Company was founded by John Doe.
1.1 Operations
The primary revenue center for the Patient Advocacy Service will come from ongoing assistant to people that are currently undergoing substantial medical treatments including cancer treatments and major surgical procedures (usually procedures that require multiple rounds of surgery). The business’ patient advocacy consultants will act as a liaison for patients and their physicians/nurses as it relates to their care (and expenses related to appropriate care).
The business will generate income from per hour consulting fees as well as fixed priced fees for taking on a patient advocacy case.
The third section of the business plan will further discuss the services offered by the Patient Advocacy Service.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:
Development of the Company’s Patient Advocacy Service location.
Financing for the first six months of operation.
Capital to purchase a vehicle.
Mr. Doe will contribute $10,000 to the venture.
1.3 Mission Statement
The Patient Advocacy Service’s mission is to become the recognized leader in its targeted market for patient advocacy services.
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the healthcare industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. As healthcare has become more complex over the past three years (with the Affordable Care Act), the demand for patients to have someone that can assist them with receiving the proper treatments for their major medical issues is tremendous.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Patient Advocacy Service, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Patient Advocacy Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Patient Advocacy Service, Inc.
2.5 Exit Strategy
If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of 3D Printing Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Operations
3.1 Patient Advocacy Services
As stated in the executive summary, the Company specializes in providing assistance to people that are undergoing major procedures (such as cancer treatments and multiple rounds of surgery). The patient advocacy liaisons will assist patients with working with their doctors, surgeon, and nurses so that they get the best treatment possible.
The business will also work with health insurance companies on behalf of patients enrolled in the Company’s programs.
The business will charge fees of approximately $50 per hour for these services.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the specialized health and patient consulting industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States is moderate. Underemployment rates have declined while asset prices have risen substantially. However, despite any negative changes in the economy – the business will be able to remain profitable and cash flow positive at all times.
4.2 Industry Analysis
The patient advocacy service industry is relatively new. It has experienced tremendous growth over the past three years since the passing of the Affordable Care Act. There are currently approximately 1,000 companies that provide patient advocacy services to the general public. Each year, these companies generate approximately $150 million of revenues. Year on year growth is expected to be 50% per year during the next five years.
The demand for health and patient advocacy consulting services is expected to increase as the number complications of regulatory issues increase.
4.3 Customer Profile
Patient Advocacy Service’s average client will be a middle income person that is undergoing substantial medical treatments. Below is an overview of the characteristics of customers:
Annual household income of $50,000 to $10,000 per year
Currently undergoing significant health treatments
Will spend $2,500 to $10,000 on patient advocacy services.
Has health insurance
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Patient Advocacy Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Patient Advocacy Service.
5.1 Marketing Objectives
Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
Establish relationships with referring physicians and hospitals.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow Patient Advocacy Service to easily large corporations within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
Patient Advocacy Service will also use an internet based strategy. This is very important as many people seeking specialized services, such as patient advocacy services, now the Internet to conduct their preliminary searches. Mr. Doe will register Patient Advocacy Service with online portals so that potential customers can easily reach the business.
The Company will maintain a sizable amount of print and traditional advertising methods within prominent business journals to promote the patient advocacy services that the Company is selling.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its proforma financial statements on the following:
Patient Advocacy Service, Inc. will have an annual revenue growth rate of 18% per year.
Mr. Doe will acquire $100,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In times of economic recession, the business will not have a decline in its revenues as people are going to continue to need patient advocacy services when they undergo major health treatments. As such, the business will be able to remain profitable and cash flow positive at all times.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statement
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 Breakeven Analysis
7.9 Business Ratios
