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1.0 Executive Summary
The purpose of this business plan is to raise $125,000 for the development of a powder coating service while showcasing the expected financials and operations over the next three years. Powder Coating Service, Inc. (“the Company”) is a New York based corporation that will provide powder coating services to manufacturers and contractors in its targeted market. The Company was founded by John Doe.
1.1 Operations
As stated above, the Company will be actively engaged in providing powder coating services to manufacturers, contractors, and other entities that require specialized metal finishing services. The business will use electrostatic based powder coating techniques to protect metal work from damage. This is a very common practice among a number of industries that produce metal based products. The business will maintain a moderate sized facility where the Company can render its services at a cost that is slightly below the market rate so that Powder Coating Service, Inc. can immediately generate a client base at the onset of operations. The third section of the business plan will further describe the services offered by Powder Coating Service, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Powder Coating Service, Inc.’s mission is to become the recognized leader in its targeted market for powder coating and metal finishing services.
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the manufacturing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target manufacturers and businesses with powder coating within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Powder Coating Service, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Powder Coating Service, Inc. requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Powder Coating Service, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Powder Coating Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 5 times earnings.
3.0 Operations
As stated in the executive summary, the Company will be actively engaged in the service of providing powder coatings to materials on behalf of area manufacturers, automotive repair shops, and other businesses that have frequent powder coating needs. Unlike traditional paint, powder coating services provide a much stronger level of protection than traditional paint.
The process is quite simple as a fine powder of specialized polymers is applied to the material, and then adhesively bonded to the metal/material through electrostatic treating. Powder coatings can be provided in any color. Once the powder coating is applied, and the electrostatic process is complete, a curing process is completed. This curing process usually consists of applying heat to the coated materials for about 10 to 15 minutes, which fully bonds the powder to the material. The Company, at its facility, will be able to provide these services to a number of regional businesses.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the powder coating industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Current, the economic climate is moderate. The economy is undergoing a transition period due to changes in global trade policy. At this time, interest rates have remained steady due to appropriate and measured policies by central banks. While there has been volatility, this is expected to subside as the economy adapts to these changes.
With the current economic conditions at hand, Powder Coating Service may have issues with top line income as manufacturing companies (and related businesses) may see a slowdown in orders that require powder coating services. However, the business will generate very high margins from these services, which will allow the Company to remain profitable and cash flow positive.
4.2 Industry Analysis
Within the United States, there are approximately 10,000 companies that provide powder coatings (and other finishing) to metals and other materials. Aggregately, these businesses generate more than $10 billion per year, and the industry provides jobs for more than 60,000 people. Aggregate payrolls in each of the last five years have exceeded $2 billion. This is a mature industry, the future expected growth rate is expected to mirror that of the general economy.
4.3 Customer Profile
Powder Coating Service’s average client will be an area manufacturer or metal fabrication business within in the Company’s target market. Common traits among clients will include:
• Among business clients, annual revenues exceeding $590,000 per year.
• Operates within 50 miles from the Company’s location.
• Will spend $1,000 to $2,000 per powder coating service purchase order.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Powder Coating Service, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
- Establish relationships with manufacturing companies, automotive repair businesses, and metal fabrication businesses within the target market.
- Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
- Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will specifically target the demographics discussed in the previous section of the business plan. As Powder Coating Service, Inc. is seeking to do business specifically with other businesses, it is imperative that the Company effectively develops a marketing campaign that targets manufacturers, automotive repair companies, and metal fabrication businesses. To that end, Mr. Doe will directly contact area businesses to address their powder coating needs. The business will develop an extensive sales brochure that will showcase the services offered by Company while providing all relevant contact information. This brochure will also provide preliminary pricing information. The Company will also develop an online website that will provide similar information of that in the business’s sales brochure. Powder Coating Service, Inc. will place the URL of this website among many online portals that are specific for the manufacturing industry.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
7.0 Financial Plan
7.1 Underlying Assumptions
- Powder Coating Service, Inc. will have an annual revenue growth rate of 10% per year.
- The Owner will acquire $125,000 of debt funds to develop the business.
- The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Powder coating services, and the demand for these services, are directly tied to the overall manufacturing industry. With today’s economic climate, the Company may have issues with top line income. However, the manufacturing industry has remained strong as a function of the weak dollar in the United States, which may offset any risks associated with the economy in general.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statement
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 Breakeven Analysis
7.9 Business Ratios
