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1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a process serving business while showcasing the expected financials and operations over the next three years. Process Server, Inc. (“the Company”) is a New York based corporation that will provide serving of legal documents to individuals on behalf of attorneys and the courts in its targeted market. The Company was founded by John Doe.
1.1 Operations
The primary revenue center will come from serving official court documents to individuals on behalf of courts and attorneys throughout the New York metropolitan area. The business will be appropriately licensed to go onto people’s premises to hand official court documents to persons and businesses. At all times, the business will comply with all state and federal laws regarding the serving of official legal documents. At no time will an employee violate these laws especially as they relate to trespassing. The third section of the business plan will further describe the services offered by the Process Server, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Process Server office location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.
1.3 Mission Statement
The Process Serving mission is to become the recognized leader in its targeted market for processing serving services
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the paralegal and legal support industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target law firms that have process serving needs within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Process Server, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Process Server requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Process Server, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Process Server. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Operations
Below is a description of the services offered by Process Server, Inc.
3.1 Process Serving
As discussed in the executive summary, the Process Server (through its employees) will provide legal support services as it relates serving individuals with court papers, official documents, and subpoenas to individuals and businesses throughout the New York metropolitan area. The business is currently in the process of receiving its appropriate licensure to act as a process serving business within the State of New York. Mr. Doe is also developing a number of protocols and procedures that ensure that process servers comply with all laws regarding the serving of government issued and court issued documents.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the process serving industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Current, the economic climate is moderate. The economy is undergoing a transition period due to changes in global trade policy. At this time, interest rates have remained steady due to appropriate and measured policies by central banks. While there has been volatility, this is expected to subside as the economy adapts to these changes.
However, Process Server, Inc. is relatively immune from deleterious changes from the economy as the serving of court issued documents is required in any economic climate.
4.2 Industry Analysis
Within the United States, there are approximately 2,500 companies that are involved with serving official and legal documents to individuals and businesses. Each year, these businesses generate approximately $1.9 billion of revenue while providing jobs to more than 15,000 people. Annual payrolls in each of the last five years has exceeded $500 million. This is a mature industry, and the future expected growth rate is anticipated to remain on par with that of the general economy. Again, this industry is relatively immune from negative changes in the economy.
4.3 Customer Profile
Process Server, Inc.’s average client will be a law firm or individual attorney practicing in the Company’s target market. Common traits among clients will include: • Annual billings exceeding $300,000 per year. • Operates within 15 miles from the Company’s location. • Will spend $200 per serving of documents to an individual or business.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Process Server intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Process Server.
5.1 Marketing Objectives
- Establish relationships with individually practicing attorneys, law firms, and government agencies within the Company’s targeted New York market.
- Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow Process Server to easily the demographics discussed in the fifth section of the business plan within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Process Server will also use an internet based strategy. This is very important as many people seeking local services, such as process servers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Process Server with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the process serving operations of the business. Mr. Doe will also directly contact attorneys, law firms, law enforcement agencies, and courts in regards to developing ongoing relationships for their process serving needs.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
7.0 Financial Plan
7.1 Underlying Assumptions
- The Process Server will have an annual revenue growth rate of 16% per year.
- The Owner will acquire $100,000 of debt funds to develop the business.
- The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
Management does not anticipate that any further negative issues with the economy will hinder the Company’s ability to generate revenues as courts and law firms will continue to require process serving in any economic climate.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statement
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 Breakeven Analysis
7.9 Business Ratios
